Oct 10, 2020
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Apr 1, 2021
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
创建者 Haseeb A•
Jul 12, 2020
Aric Rindfleisch beautifully explained the difference between the analog and the digital world.How the digital is transforming the analog and where these two are working together.If someone wants to learn Analog and Digital strategies to implement in his/her business I strongly recommend them to take this course and learn some new things about Marketing in the Analog World.
创建者 Ndudi M M•
Apr 26, 2022
This course is rich in knowledge, provoking, and informative. I truly recommend it to all who want to learn about the analog and the digital world, and how digital compliments analog. It was interesting learning 'embracing and subtracting' and understanding that humans remained the most element in analog or digital worlds because humans create what is analog or digital.
创建者 Yogi H C•
Sep 23, 2020
One of the best course in Coursera. Professor Eric has done it again even much better than the previous course Marketing in a Digital World. Always love his presentation and effort he puts in the courses. A lot of unique case study for us to engaged and of course the material is really compact with a strong and clear explanation on each module
创建者 Adrija D•
May 5, 2020
The course is great it gives a different perspective to the analog world of products that are still existing and performing well in the digital market. The case studies which are mentioned in the course are very unique. Aric is great and he explains the concept very well and breaks it down so simply that helps us to understand and remember it.
创建者 Ksenia P•
Jun 11, 2022
Sensational course! It's detailed, but not watery. Very distinct and helpful. Many thanks to Professor Aric Rindfleisch and University of Illinois Team for original presentation of information, very interesting assignments for deep understanding of the topics. I appreciate your work. Many thanks to Coursera for such a great opportunity!
创建者 Cem U•
Oct 26, 2020
Great Course. I have learned unique content. While many courses are focused on Digital Marketing in various aspect Prof. Rindfleisch tackle the subject in different perspective. Great observation and summary by Prof. Aric Rindfleisch. I recommend particularly this course for comparison and understand Analog resistance in Digital world.
创建者 Frank S•
Jan 15, 2019
The course was full of practical insights into the often bewildering world of digital/analog marketing. Real world examples of successful strategies digital marketers can leverage to take advantage of the unique attributes inherent in analog products serve up solutions that a canny marketer can apply to their products.
创建者 Camila F•
Apr 10, 2021
I was expecting a boring course about marketing in the mass communication era. However, I was very happy to discover this course offers a deep analysis of consumer behavior and all the changes caused by the Digital Revolution. An excellent course with great insights, I recommend it for marketers and more!
创建者 Marcelo L•
Jan 27, 2022
Excellent introduction to the impact that digital technologies have had in all aspects of commerce. The four key concepts of dominance, synergy, resistance, and transformation provide a great framework to analyze and understand how different industries adapted and changed during this digital era.
创建者 Gwen P•
Nov 7, 2017
Excellent assessment and insightful learning on a much unstudied topic, the world is going to digital, but there's also a lot still happening in analog. Professor Rindfleish does a masterful job of uncovering the nuance of this topic. The guest lectures are quite insightful and helpful as well.
创建者 Diana T•
Jan 8, 2020
Surprisingly good! II was prepared for some old-fashioned eternal truths but this module turned out to be my favorite of all 6 so far. Really well made and I enjoyed each of the weeks. I strongly recommend it to all interested in digital marketing. Digital is not the opposite of analog! :)
创建者 Clarus C C•
Jun 24, 2020
I am become a huge Fan of Aric Rindfleisch. He has taught the lecture in such an intruiging way that actaully makes a learner engrossed in his teaching. The man goes out of his ways to get real life data and visits places which makes this course so wonderful. Thankyou Mr Aric Rindleisch.
创建者 Lin D•
Feb 9, 2019
The course explore the boundary and intersection of digital and analog world of marketing. Prof. Rindfleisch has done a really great job curating insightful case studies and conducting fun experiments that display interactions of digital and analog. Valuable take-aways for the learners!
创建者 Aileen E•
Feb 14, 2021
This Course gives me a broader insight on how these analog was able to rise and be enhanced with the help of the digital transformation. Sometimes, its how you keep the authenticity of the analog that you will be able to provide a greater relationship and co-existence between the two.
创建者 Gisela S•
Apr 5, 2020
I enjoyed the course. It was an interesting topic to learn. Kudos to Professor Aric Rindfleisch for putting this course materials together. I understand it is not an issue topic to work on. Thank you for the effort and the generous knowledge that you share with all your students. :)
创建者 Ruben Y W T•
Oct 30, 2020
Learnt how analog and digital world co-exist. Was an easy course to understand, videos were great by Aric with the help from Nadia. The vicarious experience, case studies and exercise and as well as the guest speakers really help me and expand my understanding on the topic
创建者 Mangala G m•
Jul 30, 2021
Truly one of the best course among the specialisations. Great analysis of Analog with digital world and Vicarious Learning Activity, and how sometimes one exceeds the other in different scenarios .
Thanks to professor Aric Rindfleisch for bringing such amazing content .
创建者 Patricia G•
Dec 11, 2020
It was an incredible course!!! It fully reached my expectations!!! Lectures, vicarious experiences and videos with experts made it Amazing. Thank you Professor Aric Rindfleisch and congratulations Coursera and Gies University of Illinois by these open online courses.
创建者 Beth R S•
Feb 27, 2021
Excellent course! I expected nothing less after completing the other five. Highly recommend either within the specialty or just on its own. The professor is very entertaining and provides great lessons. I'm actually sad that this was the last class in this series!
创建者 Dhinesh A D•
Sep 22, 2021
Excellent course provides insights to use analog and digital marketing strategies appropriately. Case studies offered were more useful. How analog and digital resistance occurs in various industries and steps to overcome such resistance were useful takeaways.
创建者 Марина М•
Apr 17, 2020
It is very interesting and really challengeable course. I enjoyed practise tasks. This course gave me opportunity to look around me and create new things for my current work. I'm very exciting talking about this course with my friends and share the ideas.
创建者 Luis C•
Aug 1, 2020
I like the course. The way Professor Aric teach is fantstic. He is such an enthusiastic person. The concepts were explained in an way people like me who speaks english as a second language can fully understand. I want to thanks the UIUC for this course.
创建者 Engles M•
Jan 29, 2021
This course likewise the other Marketing in an Digital World is very mind opening. This in particular make you think and understand that we need to combine Analog and Digital and explains how. Very interesting especially the Professor is my favorite.
创建者 Rishikesh B•
Sep 13, 2020
The peer-graded assignments do make us think and ponder about the digital system's implication which many of us millennial have stopped bothering about. I really enjoyed the overall concept of this course. It is quite unique in it's own ways.
创建者 Denisa F•
Jun 13, 2020
Very interesting course with a great lecturer! Theory well explained with many examples and practical exercises are enjoyable. Well balanced practical and theoretical parts and structure that keeps the students listening and participating.