此课程适用人群: This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.


制作方:   美国加州大学圣地亚哥分校

  • Williams S. Ettouati, Pharm.D.

    教学方:    Williams S. Ettouati, Pharm.D., Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.

    Skaggs School of Pharmacy and Pharmaceutical Sciences

  • Joseph D. Ma

    教学方:    Joseph D. Ma, Associate Professor of Clinical Pharmacy

    Skaggs School of Pharmacy and Pharmaceutical Sciences
LevelBeginner
Commitment3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
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美国加州大学圣地亚哥分校
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.
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已评分 4.7,总共 5 个 17 评分

Well-organized industrial know-hows and useful concepts of business model

This is yet another brilliant module by Dr. Ettouati and Dr. Ma. I really appreciate their bringing in industry experts with deep expertise, practical experience and insights to make this an engaging and interesting course. Definitely recommend it to anyone looking to get a good overview of the Drug commercialization process.

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

This is an excellent course. It has input from leading industry experts that make it relevant. There is an attempt to make reference to EU and some other global statistics. But this is a course focused on the USA industry. However, many concepts and theory are valid globally.