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Drug Commercialization , University of California San Diego

4.7
142 个评分
25 个审阅

课程信息

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....
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25 个审阅

创建者 Sourav Mukherjee

Nov 03, 2018

Thank you.

创建者 Carrie Sacks

Aug 17, 2018

This course desperately needs to be updated

创建者 Jason Cyril D. Acacio

Jul 09, 2018

Great course, the best among the trio if you're in the pharmaceutical market in some capacity. Gives you an understanding of how drugs and devices are conceived then sold to the market. A point for improvement would be the discussion or at least the mention of the wholesaler market (e.g. ABC, Mckesson, Cardinal) and their positioning on the whole pharmaceutical supply chain (as well as its European counterparts).

创建者 Tatiane cristina rodrigues

Jun 16, 2018

This course is not well updated

创建者 Vanja Tanackovic Fangel

Mar 14, 2018

Very interesting topic and discussion points and truly impressive choice of presenters.

Presentations are bit better than in two previous courses, but not much. Additionally, most of the data is totally outdated, which is really shame and unexpected for Coursera course done by well known university.

创建者 Vincent Le

Feb 19, 2018

It was alright, couldve given more examples and cases

创建者 Elif

Feb 08, 2018

Great course with the introduction of all needed concepts to guide through business concepts of Pharma!

创建者 Magdalena Kaneva

Jan 24, 2018

Good basic course covering most important topics in drug commercialization.

创建者 Jack Timmons

Jan 15, 2018

LOVE THIS COURSE!!! Exactly what I was looking for, a good overview of commercialization strategy in biotech.

创建者 Atocha Calvo Santesmases

Nov 29, 2017

Great!