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学生对 加州大学圣地亚哥分校 提供的 Drug Commercialization 的评价和反馈

4.7
919 个评分
175 条评论

课程概述

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

热门审阅

JR
Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AM
Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

筛选依据:

76 - Drug Commercialization 的 100 个评论(共 175 个)

创建者 Haroon M

Apr 27, 2020

Experienced lecturers with substantial industry experience.

创建者 Abdul M k k

Jul 10, 2020

This course will be more benefit for my profession.

创建者 Rohan M

Jun 13, 2020

GAINED PRACTICAL KNOWLEDGE ABOUT THE PHARMA WORLD.

创建者 Zhang Z

May 19, 2020

Very interesting and engaging lectures! Thank you!

创建者 Pritha P H

Jun 8, 2020

A very helpful course, learnt many new concepts.

创建者 Madhvendra S

Jul 1, 2020

This was very informative and excellent course

创建者 Lim C Y

Jul 7, 2020

very insightful sharing from industry experts

创建者 Eduardo M V D

Dec 9, 2020

muy buen curso y manera de encarar los temas

创建者 Amit k G

Jul 23, 2020

very beautifully explained

knowledge is power

创建者 Niki P

May 6, 2020

Good course structure with practical exampl

创建者 Swati D

Jul 3, 2019

Good course to learn ultimate fate of drug.

创建者 Rita S d C B

Jun 16, 2020

very pratic and with real cases lectures.

创建者 Raneen A A A

Sep 24, 2020

Its great course and amazing information

创建者 Bilal

Jan 7, 2019

Very informative and easy to understand.

创建者 Bui H Q C

Sep 12, 2020

This course was really rewarding for me

创建者 Christian V B

Oct 6, 2019

Very informative and helpful course.

创建者 Akshay S S

Jul 2, 2019

This course is really helpful for me

创建者 Ly B T

Aug 27, 2020

Thank you verymuch for the course!

创建者 Brett M

Sep 25, 2019

Excellent overview and introduct

创建者 Md. M R

Mar 24, 2021

Really was a great experience.

创建者 Soumya S

Oct 18, 2019

I liked the course very much.

创建者 Ow Y Y K

Aug 10, 2020

Interesting and applicable!

创建者 Milind H I

Jul 22, 2020

very good knowledge booster

创建者 debaprasad g

Jun 30, 2020

Very informative sessions.

创建者 Ewmi H R

Oct 8, 2020

A well structured course.