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学生对 加州大学圣地亚哥分校 提供的 Drug Commercialization 的评价和反馈

4.7
717 个评分
141 条评论

课程概述

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

热门审阅

JR

Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

FX

May 13, 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

筛选依据:

76 - Drug Commercialization 的 100 个评论(共 142 个)

创建者 Bui H Q C

Sep 12, 2020

This course was really rewarding for me

创建者 Christian V B

Oct 07, 2019

Very informative and helpful course.

创建者 Akshay S S

Jul 02, 2019

This course is really helpful for me

创建者 Ly B T

Aug 27, 2020

Thank you verymuch for the course!

创建者 Brett M

Sep 25, 2019

Excellent overview and introduct

创建者 Soumya S

Oct 19, 2019

I liked the course very much.

创建者 Ow Y Y K

Aug 10, 2020

Interesting and applicable!

创建者 Milind H I

Jul 22, 2020

very good knowledge booster

创建者 debaprasad g

Jun 30, 2020

Very informative sessions.

创建者 Matías G

Aug 11, 2020

Very good introduction

创建者 Srinivasa R S

Aug 13, 2020

Very good Refresher

创建者 Tao Z

Nov 19, 2019

Impressive courses

创建者 aula s

Jan 06, 2020

Thank you so much

创建者 Harini

Jun 29, 2020

It's very useful

创建者 Raphael K G

Dec 27, 2019

Very resourceful

创建者 SER Y

Sep 19, 2019

Very informative

创建者 ALISA C D

Aug 12, 2020

Love the course

创建者 Prasun N

Jun 19, 2020

great learning

创建者 Utku U

Apr 08, 2020

Excellent!

创建者 Sourav M

Nov 03, 2018

Thank you.

创建者 PANDYA Y U

May 28, 2020

Excellant

创建者 Afroj K

May 19, 2020

Excellent

创建者 MRS. S

Aug 26, 2020

Helpful

创建者 Atocha C S

Nov 29, 2017

Great!

创建者 Md. R Q S

Sep 11, 2020

great