We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions?
行为金融学
提供方
行为金融学
课程信息
学生职业成果
42%
27%
您将获得的技能
学生职业成果
42%
27%
100% 在线
可灵活调整截止日期
完成时间大约为9 小时
英语（English）
教学大纲 - 您将从这门课程中学到什么
Week 1
Welcome to the course! In this first week, we'll look at the classical economic model of consumer choice, which assumes that all of the decisions that we make are sensible, or “rational.” Once we have examined the underlying theory of how people should behave (especially around financial decisions), we will move on to examine how people do behave. We will focus in particular on situations in which we are most inclined to make decisions that appear to defy rational choice axioms.
Week 2
Welcome to the second week. In this session, we will discover how our minds are inclined to distort probabilities, and either underestimate or overestimate the likelihood of certain outcomes. We’ll also learn about “heuristic-driven bias”: the tendency to use rules of thumb that simplify the process of making decisions, but can also lead to predictable errors. These biases negatively affect our decision-making far more than we might expect; especially when the outcome of the decision has great significance for us.
Week 3
In the final week of the course, we will see multiple examples of how mental heuristics can lead us to make predictably sub-optimal financial decisions, both individually and across the entire financial markets. We will also discuss the many ways in which you can now improve your financial decision-making because of your deeper understanding of the innate biases that have tripped you up in the past!
审阅
4.4
来自行为金融学的热门评论
The course was good and the material was interesting. I wish that the course were more video-based however. There are some videos but they are meant to be played at specific points during the reading.
Great course! It allows to understand the twisted logic that run in our heads. Helps to establish the balance between probabilistic truth and illusions that infect our decision-making. Thanks a lot!
Good course! There is just one thing I would improve here - an explanation of the mistakes after the tests are done. This improvement should increase the student`s understanding of specific topics.
The course was pretty good, required a lotta pre requisites and most of all the professors were amazing but didn't teach much less scenarios and no answers to the questions asked in assignments
Overall, the content was excellent. More practical examples of practicing the principles would have been helpful for completing the exam as well as absorbing the content into long term memory.
Great brief introduction to behavioral finance. Covers many topics, directly to the point. Only preferred change would be more videos rather than readings but otherwise phenomenal course.
Insightfull short course on psychological background on investing. Recommend this course for any investment professional or amateur to learn about the most common pitfalls in investing
Need someone to respond if we have doubts\n\nInclude reading materials too for further reference\n\nToo much of overlap between video and text content, Need to differentiate both
It was a great experience, and i was able to learn and enhance all my concepts. This course helped me to brush up and have clarity towards all the concepts related to finance.
Very good course. I learnt about many biases which I often make in making financial decisions and now I hope I will correct those. Cheers to the team coursera for this course
Very informative . Learned a lot of concepts on behavioral finance and behavioral economics . I am sure they will go a long way in helping me in making better decisions !!
Extremely interesting and relevant content, presented in a thoughtful and compelling way. Most importantly, I learned something new that I will try to use in my own life.
The course was extremely detailed and valuable for me. However, I do wish that there were answer explanations at the end of each quiz so I could see where I went wrong!
This was really beneficial, I hope that I will achieve results in future because of this and will be able to gain many opportunities coming my way with help of this.
This course uses examples from 1600s to 2000s and have been very informative in how the investors behave. Anyone going into financial markets must take this course.
Explanatory answers which were provided in 1st week could have been provided in the second and the third week quiz as well for better understanding of our mistakes.
Course was excellent ....content was limited and video lecture were very short. More theory for reading needed but examples were nicely put for better understanding
I am new to this coursera and i took my first course as Behavioral Finance.I learnt many things in it.\n\nI came to know various knowledge about Behavioral Finance.
Extremely informative. The course enhanced my understanding of the subject with the well-planed case studies. The lectures were pretty short, but brilliant. Thanks
This course was very insightful in terms of giving the students the ability to deeply examine the underlying causes of humans' economic and financial decisions.
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