课程信息
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完成时间大约为6 小时

建议:1-3 hours/week...

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:1-3 hours/week...

英语(English)

字幕:英语(English)

学习Course的学生是

  • Writers
  • Marketers
  • Editors
  • Marketing Specialists
  • Business Developers

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Visual Communication: Theory and Practice

7 个视频 (总计 48 分钟), 4 个阅读材料
7 个视频
The Importance of Visual Communication4分钟
Part 1: Understanding Gestalt Theory7分钟
Part 2: Effective Visual Communication7分钟
Text and Typography5分钟
Tips for Great Photography11分钟
Effective Video Storytelling9分钟
4 个阅读材料
What is Content Strategy?10分钟
Course Content10分钟
How Do I Get the Most Out of This Course?10分钟
Meet the Team10分钟
2
完成时间为 3 小时

Social Engagement

6 个视频 (总计 41 分钟), 1 个测验
6 个视频
Passion vs Trigger Event Communities5分钟
Putting Social Communities to Work5分钟
Part 1: Developing Content for Social Communities6分钟
Part 2: Developing Content for Social Communities7分钟
Connecting Your Content with an Audience9分钟
3
完成时间为 1 小时

Measuring Your Content's Engagement

6 个视频 (总计 45 分钟), 2 个阅读材料
6 个视频
Types of Measurement Systems7分钟
Understanding Server-Based Analytic Systems4分钟
Analytic Terms to Measure Effectively7分钟
The Most Important Metrics to Measure9分钟
How Content Strategists Track Engagement8分钟
2 个阅读材料
Take Back To Work Toolkit10分钟
Join us for the Capstone!10分钟
4.5
19 个审阅Chevron Right

20%

完成这些课程后已开始新的职业生涯

29%

通过此课程获得实实在在的工作福利

25%

加薪或升职

来自Content Strategy for Professionals: Ensuring Your Content's Impact的热门评论

创建者 ARDec 13th 2017

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

创建者 JGAug 14th 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

讲师

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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John Lavine

Founder, Professor and Director, Media Management Center
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 专业人员所需的内容策略 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

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