课程信息
4.5
91 个评分
17 个审阅
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 6 hours to complete

建议:1-3 hours/week...
Comment Dots

English

字幕:English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 6 hours to complete

建议:1-3 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 2 小时

Visual Communication: Theory and Practice

Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video. ...
Reading
7 个视频(共 48 分钟), 4 个阅读材料
Video7 个视频
The Importance of Visual Communication4分钟
Part 1: Understanding Gestalt Theory7分钟
Part 2: Effective Visual Communication7分钟
Text and Typography5分钟
Tips for Great Photography11分钟
Effective Video Storytelling9分钟
Reading4 个阅读材料
What is Content Strategy?10分钟
Course Content10分钟
How Do I Get the Most Out of This Course?10分钟
Meet the Team10分钟
Week
2
Clock
完成时间为 3 小时

Social Engagement

Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them. ...
Reading
6 个视频(共 41 分钟), 1 个测验
Video6 个视频
Passion vs Trigger Event Communities5分钟
Putting Social Communities to Work5分钟
Part 1: Developing Content for Social Communities6分钟
Part 2: Developing Content for Social Communities7分钟
Connecting Your Content with an Audience9分钟
Week
3
Clock
完成时间为 1 小时

Measuring Your Content's Engagement

Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. ...
Reading
6 个视频(共 45 分钟), 2 个阅读材料
Video6 个视频
Types of Measurement Systems7分钟
Understanding Server-Based Analytic Systems4分钟
Analytic Terms to Measure Effectively7分钟
The Most Important Metrics to Measure9分钟
How Content Strategists Track Engagement8分钟
Reading2 个阅读材料
Take Back To Work Toolkit10分钟
Join us for the Capstone!10分钟
4.5
Briefcase

83%

通过此课程获得实实在在的工作福利
Money

25%

加薪或升职

热门审阅

创建者 ARDec 13th 2017

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

创建者 MTJul 14th 2016

The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.

讲师

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

John Lavine

Founder, Professor and Director, Media Management Center

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Content Strategy for Professionals 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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