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返回到 Content Strategy for Professionals: Ensuring Your Content's Impact

学生对 西北大学 提供的 Content Strategy for Professionals: Ensuring Your Content's Impact 的评价和反馈

4.6
164 个评分
31 条评论

课程概述

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

热门审阅

LR
Dec 1, 2020

This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.

AR
Dec 12, 2017

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

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26 - Content Strategy for Professionals: Ensuring Your Content's Impact 的 31 个评论(共 31 个)

创建者 Tong V C

Dec 28, 2020

Good

创建者 Saradwati C

Mar 22, 2018

I absolutely enjoyed this course too. The content was very comprehensive and meaningful.

However, I would repeat one feedback for all these courses:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee

创建者 John W

Feb 28, 2017

Presenters with deep multiple layers of experience and confidence in their value. Clarity of highlighting specific points for presentations of this length. Obvious each person could spend days speaking about these topics. Thank you.

创建者 Lauren R

Oct 27, 2021

Really helped with real world experiences

创建者 Heather C

Sep 12, 2016

H

创建者 Emily W

Jun 15, 2016

Nowhere near as useful as the first two courses. The assignment did not feel particularly relevant to the bulk of the course materials.