Created by:  Northwestern University

  • John Lavine

    Taught by:  John Lavine, Founder, Professor and Director, Media Management Center


  • Candy Lee

    Taught by:  Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications
Basic Info
Commitment4.5 hours of videos and peer review
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Pricing
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Ratings and Reviews
Rated 4.4 out of 5 of 197 ratings

good content, lets try take it for a spin in the real world. Thanks

Well structured

Clear diction

Short statements

But a bit elementary, also need to use some real life examples for clarification and bringing it to life

What can I say other than I learned an enormous amount of information that I could see immediately applicable in my organization. What I learned in this course helped me understand where my organization is going with its products. I've been able to leverage this knowledge to gain more responsibility with regards to the content developed by my editorial team.

Really great cours. Professor Lavine is always asking good questions that helped me understand better.