课程信息
4.5
294 个评分
63 个审阅
专项课程

第 1 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为7 小时

建议:4.5 hours of videos and peer review...
可选语言

英语(English)

字幕:英语(English)...

您将获得的技能

Content CreationPersona (User Experience)Brand ManagementContent Marketing
专项课程

第 1 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为7 小时

建议:4.5 hours of videos and peer review...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Introduction to Content Strategy

Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content. ...
Reading
5 个视频(共 31 分钟), 6 个阅读材料
Video5 个视频
What is Content Strategy?5分钟
John's Three Truths6分钟
It's Not Smart if It's Not Strategic3分钟
Intro to Audience and Experiences9分钟
Reading6 个阅读材料
What is Content Strategy?10分钟
Course Content and Schedule10分钟
How Do I Get The Most Out Of This Course?10分钟
Meet the Team10分钟
Using Medill on Media Engagement10分钟
An Introduction10分钟
2
完成时间(小时)
完成时间为 3 小时

Audiences and Brand

Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand. ...
Reading
7 个视频(共 28 分钟), 3 个阅读材料, 1 个测验
Video7 个视频
Creating Personas3分钟
Segmenting Your Audience4分钟
Targeting an Audience with Experiences3分钟
Marketing/Branding Your Content Pt.13分钟
Marketing/Branding Your Content Pt. 24分钟
Creating a Core Creative Concept3分钟
Reading3 个阅读材料
The Identity Experience10分钟
Media Concepts10分钟
The Case Study10分钟
3
完成时间(小时)
完成时间为 2 小时

Experiences and Voice

Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice. ...
Reading
8 个视频(共 43 分钟), 4 个阅读材料
Video8 个视频
Why Do Experiences Matter?3分钟
Understanding the Experiences4分钟
How Experiences Apply to Content7分钟
Development of Tone and Voice6分钟
Importance of a Unique Content Voice4分钟
Best Practices for Professional Writing4分钟
Using a Story Arc with Content7分钟
Reading4 个阅读材料
The Talk About and Share Experience10分钟
The Makes Me Smarter Experience10分钟
Join us for MOOC 2 - Managing Content!10分钟
Other Resources10分钟
4.5
63 个审阅Chevron Right
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 SHSep 15th 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

创建者 JTAug 10th 2017

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

讲师

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Content Strategy for Professionals 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

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