课程信息

27,108 次近期查看

学生职业成果

62%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

17%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为6 小时
英语(English)
字幕:英语(English)

您将获得的技能

Content CreationPersona (User Experience)Brand ManagementContent Marketing

学生职业成果

62%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

17%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为6 小时
英语(English)
字幕:英语(English)

提供方

西北大学 徽标

西北大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(3,771 个评分)Info
1

1

完成时间为 2 小时

Introduction to Content Strategy

完成时间为 2 小时
5 个视频 (总计 31 分钟), 6 个阅读材料
5 个视频
What is Content Strategy?5分钟
John's Three Truths6分钟
It's Not Smart if It's Not Strategic3分钟
Intro to Audience and Experiences9分钟
6 个阅读材料
What is Content Strategy?10分钟
Course Content and Schedule10分钟
How Do I Get The Most Out Of This Course?10分钟
Meet the Team10分钟
Using Medill on Media Engagement10分钟
An Introduction10分钟
2

2

完成时间为 3 小时

Audiences and Brand

完成时间为 3 小时
7 个视频 (总计 28 分钟), 3 个阅读材料, 1 个测验
7 个视频
Creating Personas3分钟
Segmenting Your Audience4分钟
Targeting an Audience with Experiences3分钟
Marketing/Branding Your Content Pt.13分钟
Marketing/Branding Your Content Pt. 24分钟
Creating a Core Creative Concept3分钟
3 个阅读材料
The Identity Experience10分钟
Media Concepts10分钟
The Case Study10分钟
3

3

完成时间为 2 小时

Experiences and Voice

完成时间为 2 小时
8 个视频 (总计 43 分钟), 4 个阅读材料
8 个视频
Why Do Experiences Matter?3分钟
Understanding the Experiences4分钟
How Experiences Apply to Content7分钟
Development of Tone and Voice6分钟
Importance of a Unique Content Voice4分钟
Best Practices for Professional Writing4分钟
Using a Story Arc with Content7分钟
4 个阅读材料
The Talk About and Share Experience10分钟
The Makes Me Smarter Experience10分钟
Join us for MOOC 2 - Managing Content!10分钟
Other Resources10分钟

审阅

来自CONTENT STRATEGY FOR PROFESSIONALS: ENGAGING AUDIENCES的热门评论

查看所有评论

关于 专业人员所需的内容策略 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

常见问题

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

还有其他问题吗?请访问 学生帮助中心