制作方:   西北大学

  • John Lavine

    教学方:    John Lavine, Founder, Professor and Director, Media Management Center


  • Candy Lee

    教学方:    Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications
Basic Info
Commitment4.5 hours of videos and peer review
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
授课大纲

常见问题解答
运作方式
课程作业
课程作业

每门课程都像是一本互动的教科书,具有预先录制的视频、测验和项目。

来自同学的帮助
来自同学的帮助

与其他成千上万的学生相联系,对想法进行辩论,讨论课程材料,并寻求帮助来掌握概念。

证书
证书

获得正式认证的作业,并与朋友、同事和雇主分享您的成功。

制作方
西北大学
价格
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评分和审阅
已评分 4.4,总共 5 个 128 评分

Great advice o writing best practices. Done with humor and memorable quotes.

Very well explained and easy to follow.

Learnt a lot from this course

I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.

An insightful course that helps a Content professional to relate to the audience effectively, create a persona and then build a strategy to meet their needs.