制作方:   Northwestern University

  • John Lavine

    教学方:    John Lavine, Founder, Professor and Director, Media Management Center


  • Candy Lee

    教学方:    Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications

基本信息15专项课程中 专业人员所需的内容策略/ 的课程
承诺学习时间4.5 hours of videos and peer review
语言
English
如何通过通过所有计分作业以完成课程。
用户评分
4.5 stars
Average User Rating 4.5查看学生的留言
Course 1 of Specialization
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制作方
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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评分和审阅
已评分 4.5,总共 5 个 113 评分

Great advice o writing best practices. Done with humor and memorable quotes.

Very well explained and easy to follow.

Learnt a lot from this course

I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.

An insightful course that helps a Content professional to relate to the audience effectively, create a persona and then build a strategy to meet their needs.