Using a Story Arc with Content

From the course by Northwestern University
Content Strategy for Professionals: Engaging Audiences
229 ratings
Northwestern University
229 ratings
Course 1 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Experiences and Voice
Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.

Meet the Instructors

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Medill School of Journalism, Media, Integrated Marketing Communications