This is an excellent course. I'm an IT professional with only marginal exposure to marketing issues. This course is basic yet the instructors never "talk down" to the students. I'm looking forward to the rest of the series.

This was extremelly didactic, helpful and overall a great learning tool for those who need guidance on the content creation world. I could not be more satisfied, great job for the faculty of Northwestern University.

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

It was an interesting first week. I have learned a lot from the instructors, and the experience gathered over that short time is helpful in restructuring my organization website content

Extremely well designed, comprehensive with real life examples and scenarios. Overall, useful and engaging content that hooks the learners from the beginning and will prove beneficial.

A very good set of lessons on how to be genuinely useful to your target audience. The case study assignment was interesting and allowed plenty of creativity, which I especially liked.

It was a very useful, understandable and practical course. Teachers use clear and motivating language. For people whose native language is not English it is very easy to make it out.

thank you for bring me valuable experience in learning the content strategy. I want to learn more if i get the chance and another financial aid. once again, thank you for the lesson!

Enjoyed this course. To the point with a nice exercise. I can see the solid backgrounds of the professionals teaching this coming forward in the content of the course. Enjoyed this.

Variety of learning tools, including videos, reading, and direct application through preparing my own content strategy based on a persona helped drive home the points of the course.

It's an awesome Content Strategy course! Very very recommended. You won't lose your time, you will gain a great tool for delivering your message and reach your audiences.

An insightful course that helps a Content professional to relate to the audience effectively, create a persona and then build a strategy to meet their needs.

Excellent content and it is very well structured with a lot of advice and explanations of why and how to engage your audiences through content. Iloved it!

Well structured

Clear diction

Short statements

But a bit elementary, also need to use some real life examples for clarification and bringing it to life

The case study for this is VERY demanding -- be sure to schedule in at least 5 hours for the homework in the second week (not including the lectures).

I learned a lot of useful information in this course. It helped me come up with creative new ideas that I can bring back to my current organization.

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

I don't understand why my assignment is not complete.i have followed all the instructions .but it's not getting review.please solve my problem.

Course information was broken down into simple concepts and examples were based on real life companies to reinforce what was being imparted.

I really like the format of the course. The professors deliver lectures in a concise and eloquent manner. Thanks a lot! I got what I needed.

Indispensable para cualquiera que trabaje en temas relacionados a la generación de contenido, ya sea en medios escritos o digitales.

An eye opening course for me. This will help me to boost up my career in content. Thank you Coursera and Northwestern university.

Its a wonderful course. It teaches how to address different kind of audience and how to engage them with your ideas and products.

I really enjoyed this format! The single in-depth project was a lot smoother process than other online courses I've completed.