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返回到 Content Strategy for Professionals: Engaging Audiences

学生对 西北大学 提供的 Content Strategy for Professionals: Engaging Audiences 的评价和反馈

4.6
603 个评分
164 条评论

课程概述

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

热门审阅

SH
Sep 14, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN
Dec 19, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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151 - Content Strategy for Professionals: Engaging Audiences 的 162 个评论(共 162 个)

创建者 H

Dec 31, 2020

Interesting

创建者 Kelly Z

Aug 9, 2017

Good content, but there are some usability issues with the system. For example, the system was sending me message that I was late submitting my assignment, even though I had submitted it the previous day on time. The course is also telling me I completed it, even though I still have to complete Week 3. Last, parts of the graded assignments were unclear. The same question was posed twice: once with an option to type in a response, and once with an option to upload a file. It was unclear if we were supposed to submit the same content twice (in two different formats) or if the two questions/requirements were separate. Otherwise, the videos and slides were easy to follow, engaging, and clear with good takeaways to bring back to work.

创建者 David B

Oct 21, 2016

Quality information and an enjoyable course. I would give it a 4 but there were errors--modules/titles/questions didn't match with some Week 1 content. Additionally, for the grading of the Case Study, there was a section where you could either upload a document or type, then on the peer grading it encouraged you to penalize people for not uploading anything. This negatively effected my grade and the grade I gave to other people.

创建者 Rachel M

Jun 7, 2021

The course itself was a bit basic, but maybe it was only intended as an intro course. If so, it was quite good. Unfortunately, Coursera doesn't have many advanced communications courses, which is what I'm looking for.

创建者 Sherine S

Apr 1, 2020

The course was good but the assignment was confusing for people to grade, an example that people assumed that they needed to submit both written content and upload a file.

创建者 Vay R

Dec 8, 2016

Some of the videos are labelled wrong and have the wrong subtitles to go along with it. Great information but a bit boring. But really great information.

创建者 Ivharue O

May 6, 2019

The course was educational, but at the same time linear. It wasn't as immersive as it should have been.

创建者 Jolita T

Aug 13, 2020

A lot of the same about the same. Difficult words and sentences.

创建者 vinodkumar

Dec 11, 2018

It give basic idea and best examples.

创建者 Kevin M J

May 15, 2016

Very basic information. Could have been covered in full in a ten minute video. Not very useful, given the time and effort involved.

创建者 maite f

Dec 30, 2020

Great course if you are a lawyer, I wish that the course information and title had been more specific.

创建者 Vishakh U

Sep 28, 2017

Would not recommend