关于此课程： This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth. Course objectives: Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers Financial Forecasting: Building financial projections for the new venture Entrepreneurial Financing: Raising Equity Capital for the new venture Growing the Business: Monitoring the new venture’s health and scalability
此课程适用人群： This course is of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in today's interconnected world.
制作方： University of Illinois at Urbana-Champaign
教学方： Thomas E. Parkinson, Visiting Professor
University of Illinois College of Business
| 基本信息 | |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 个视频, 4 个阅读材料, 1 个练习测验
- Reading: Syllabus
- Reading: About the Discussion Forums
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: Earning Revenue
In this module, we will discuss go-to-market strategies.
5 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 1 Overview
- Reading: Module 1 Readings and Resources
- Practice Quiz: Module 1 Lesson 1 Practice Quiz
- 视频: Revenue Models
- Practice Quiz: Module 1 Lesson 2 Practice Quiz
- 视频: Pricing Strategies
- Practice Quiz: Module 1 Lesson 3 Practice Quiz
- 视频: Interview with Blair Pircon
- 视频: Like This Course? Learn More with the iMBA! (Optional)
已评分: Module 1 Graded Quiz
已评分: Module 1 Assignment – Go-To-Market Strategy
第 2 周
Module 2: Financial Forecasting
In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
3 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 2 Overview
- Reading: Module 2 Readings and Resources
- Practice Quiz: Module 2 Lesson 1 Practice Quiz
- 视频: Projections: Presenting Financial Forecasts
- Practice Quiz: Module 2 Lesson 2 Practice Quiz
- 视频: Startup Financing
- Practice Quiz: Module 2 Lesson 3 Practice Quiz
已评分: Module 2 Graded Quiz
第 3 周
Module 3: Raising Capital
This module is focused on how startup companies raise capital from outside investors.
3 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 3 Overview
- Reading: Module 3 Readings and Resources
- Practice Quiz: Module 3 Lesson 1 Practice Quiz
- 视频: Valuation
- Practice Quiz: Module 3 Lesson 2 Practice Quiz
- 视频: Term Sheets and Negotiations
- Practice Quiz: Module 3 Lesson 3 Practice Quiz
已评分: Module 3 Graded Quiz
已评分: Module 3 Assignment - Funding
第 4 周
Module 4: Managing Growth
This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
4 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 4 Overview
- Reading: Module 4 Readings and Resources
- Practice Quiz: Module 4 Lesson 1 Practice Quiz
- 视频: Pivots
- Practice Quiz: Module 4 Lesson 2 Practice Quiz
- 视频: Failing Well
- Practice Quiz: Module 4 Lesson 3 Practice Quiz
- 视频: Interview with Dan Klein, Tiesta Tea
已评分: Module 4 Graded Quiz
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
制作方
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
great cour
Nice course
Tim is awesome and his experience shows in the course. Great course if you want to learn about basic of Entrepreneurship.
DC
Great course with plenty of new skills to learn and new ways of thinking to understand!