关于此课程： This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth. Course objectives: Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers Financial Forecasting: Building financial projections for the new venture Entrepreneurial Financing: Raising Equity Capital for the new venture Growing the Business: Monitoring the new venture’s health and scalability
此课程适用人群： This course is of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in today's interconnected world.
教学方： Thomas E. Parkinson, Visiting Professor
University of Illinois College of Business
| 基本信息 | |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- 视频: Meet Professor Parkinson
- Reading: Syllabus
- Reading: About the Discussion Forums
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
- Reading: Module 1 Overview
- Reading: Module 1 Readings and Resources
- 视频: Team Building
- Practice Quiz: Module 1 Lesson 1 Practice Quiz
- 视频: Going to Market: Initial Customers
- Practice Quiz: Module 1 Lesson 2 Practice Quiz
- 视频: Investor Presentations
- 视频: Interview with Lucas Frye
- Practice Quiz: Module 1 Lesson 3 Practice Quiz
- 视频: Interview with Blair Pircon
- 视频: Like this course? Learn more with the iMBA! (Optional)
- Reading: Module 2 Overview
- Reading: Module 2 Readings and Resources
- 视频: Revenue Models
- Practice Quiz: Module 2 Lesson 1 Practice Quiz
- 视频: Pricing Strategies
- Practice Quiz: Module 2 Lesson 2 Practice Quiz
- 视频: Projections: Financial Projections
- 视频: Projections: Presenting Financial Forecasts
- Practice Quiz: Module 2 Lesson 3 Practice Quiz
- Reading: Module 3 Overview
- Reading: Module 3 Readings and Resources
- 视频: Startup Financing
- Practice Quiz: Module 3 Lesson 1 Practice Quiz
- 视频: Equity Investors
- Practice Quiz: Module 3 Lesson 2 Practice Quiz
- 视频: Crowdfunding
- 视频: Interview with Dave Cohen, Petronics
- Practice Quiz: Module 3 Lesson 3 Practice Quiz
- 视频: Structuring the Deal: Valuation
- 视频: Structuring the Deal: Term Sheets and Negotiations
- Practice Quiz: Module 3 Lesson 4 Practice Quiz
- Reading: Module 4 Overview
- Reading: Module 4 Readings and Resources
- 视频: Growth Metrics
- 视频: Interview with Dan Klein, Tiesta Tea
- 视频: Interview with Steven Farag, Campus Sportswear
- Practice Quiz: Module 4 Lesson 1 Practice Quiz
- 视频: Pivots
- Practice Quiz: Module 4 Lesson 2 Practice Quiz
- 视频: Failing Well
- Practice Quiz: Module 4 Lesson 3 Practice Quiz
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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
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In the future I will look back and have something wise to share about this course, but for now - I highly recommend this course if you want to hear from a professor who's out in the field passing you what you need to become a successful entrepreneur
Was a great course. Would definitely recommend to budding entrepreneurs. The instructor provides a very practical approach to starting your own business and provides some very valuable tips to approaching investors, understanding your business and growing it. The material is good but the best part of the course was Mr. Tom Parkinson himself. His years of experience are very visible in his grounded approach to teaching entrepreneurship. Would highly recommend.
Really helpful if you are starting your business venture
kn
i am more than honored to have studied this course, the material is very well done and the lecturer is the best that i seen so far.... love from uganda