关于此课程： This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth. Course objectives: Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers Financial Forecasting: Building financial projections for the new venture Entrepreneurial Financing: Raising Equity Capital for the new venture Growing the Business: Monitoring the new venture’s health and scalability
此课程适用人群： This course is of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in today's interconnected world.
制作方： University of Illinois at Urbana-Champaign
教学方： Thomas E. Parkinson, Visiting Professor
University of Illinois College of Business
| 基本信息 | |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 个视频, 4 个阅读材料, 1 个练习测验
- Reading: Syllabus
- Reading: About the Discussion Forums
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: Laying the Foundation
This module discusses the initial steps involved in launching a business to pursue an entrepreneurial opportunity – building the startup’s initial management team and identifying its initial customers. It also includes how entrepreneurs go about presenting the opportunity to potential investors. It includes interviews with the founders of Amber Agriculture and The Graide Network, two startups that have raised initial capital and that are demonstrating initial market traction.
6 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 1 Overview
- Reading: Module 1 Readings and Resources
- Practice Quiz: Module 1 Lesson 1 Practice Quiz
- 视频: Going to Market: Initial Customers
- Practice Quiz: Module 1 Lesson 2 Practice Quiz
- 视频: Investor Presentations
- 视频: Interview with Lucas Frye
- Practice Quiz: Module 1 Lesson 3 Practice Quiz
- 视频: Interview with Blair Pircon
- 视频: Like this course? Learn more with the iMBA! (Optional)
已评分: Module 1 Graded Quiz
已评分: Module 1 Assignment
第 2 周
Module 2: Financial Planning
This module focuses on laying the financial foundation for a new startup company. It starts with discussions of revenue models and pricing strategies for bringing new products or services to the market, and continues with lessons on preparing and presenting financial projections.
4 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 2 Overview
- Reading: Module 2 Readings and Resources
- Practice Quiz: Module 2 Lesson 1 Practice Quiz
- 视频: Pricing Strategies
- Practice Quiz: Module 2 Lesson 2 Practice Quiz
- 视频: Projections: Financial Projections
- 视频: Projections: Presenting Financial Forecasts
- Practice Quiz: Module 2 Lesson 3 Practice Quiz
已评分: Module 2 Graded Quiz
第 3 周
Module 3: Getting Funded
This module is all about raising startup financing. We will discuss both the reasons why startups typically need outside cash, and the appropriate sources and uses of startup financing. We will discuss how entrepreneurs can reach out to and negotiate with angel investors and venture capital firms. We will also discuss crowdfunding options for startups. Finally, we will examine the most important terms and conditions involved in equity investments.
6 个视频, 2 个阅读材料, 4 个练习测验
- Reading: Module 3 Overview
- Reading: Module 3 Readings and Resources
- Practice Quiz: Module 3 Lesson 1 Practice Quiz
- 视频: Equity Investors
- Practice Quiz: Module 3 Lesson 2 Practice Quiz
- 视频: Crowdfunding
- 视频: Interview with Dave Cohen, Petronics
- Practice Quiz: Module 3 Lesson 3 Practice Quiz
- 视频: Structuring the Deal: Valuation
- 视频: Structuring the Deal: Term Sheets and Negotiations
- Practice Quiz: Module 3 Lesson 4 Practice Quiz
已评分: Module 3 Graded Quiz
已评分: Module 3 Assignment
第 4 周
Module 4: Growth and Next Steps
In this final module we will be focused on post-startup issues – growth management, pivoting, and the hard decisions that must be made if the new venture is not successful. It includes interviews with two entrepreneurs who are executing on fast-growth strategies, and dealing with challenges while positioning their companies for success.
5 个视频, 2 个阅读材料, 3 个练习测验
- Reading: Module 4 Overview
- Reading: Module 4 Readings and Resources
- 视频: Interview with Dan Klein, Tiesta Tea
- 视频: Interview with Steven Farag, Campus Sportswear
- Practice Quiz: Module 4 Lesson 1 Practice Quiz
- 视频: Pivots
- Practice Quiz: Module 4 Lesson 2 Practice Quiz
- 视频: Failing Well
- Practice Quiz: Module 4 Lesson 3 Practice Quiz
已评分: Module 4 Graded Quiz
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
制作方
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
