An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
提供方
课程信息
66,827 次近期查看
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 3 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
香港中文大学
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
教学大纲 - 您将从这门课程中学到什么
完成时间为 1 小时
Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
完成时间为 1 小时
2 个视频 （总计 5 分钟）, 4 个阅读材料
4 个阅读材料
Acknowledgement10分钟
Copyright and eLearning Guidance at CUHK10分钟
Course Overview10分钟
Learn from the Expert Interviews10分钟
完成时间为 2 小时
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
完成时间为 2 小时
26 个视频 （总计 106 分钟）
26 个视频
1.2 What Is Stopping People From Being Entrepreneurial?2分钟
1.3 Entrepreneurs Vs Professionals2分钟
1.4 Why Do People Become Entrepreneurs?1分钟
1.5 What Are The Challenges China Entrepreneurs Face4分钟
1.6 Intrapreneurs And Entrepreneurs4分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Dr Alex Li, CEO & Founder of BizCONLINE7分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分钟
1 个练习
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs30分钟
完成时间为 1 小时
Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
完成时间为 1 小时
8 个视频 （总计 55 分钟）
8 个视频
2a.2 Disruptive Business Model14分钟
2a.3 Identify An Opportunity4分钟
Dr Alex Li, CEO & Founder of BizCONLINE14分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49
完成时间为 1 小时
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
完成时间为 1 小时
6 个视频 （总计 30 分钟）
6 个视频
2b.2 How Big Is Your Market?2分钟
2b.3 Prioritising The Ideas3分钟
2b.4 Market Validation Before Launching Your Product6分钟
2b.5 Your Business Positioning9分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5分钟
1 个练习
Week 2 Quiz: Market positioning30分钟
完成时间为 2 小时
Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
完成时间为 2 小时
14 个视频 （总计 88 分钟）
14 个视频
3.2 Determine The Objectives3分钟
3.3 Choose The Right Format2分钟
3.4 Business Model9分钟
3.5 What Else Should We Include?26分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11分钟
Dr Alex Li, CEO & Founder of BizCONLINE4分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7分钟
完成时间为 3 小时
Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
完成时间为 3 小时
21 个视频 （总计 119 分钟）
21 个视频
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6分钟
4.3 Startup Valuation10分钟
4.4 Mode of Investment3分钟
4.5 Shareholder's Agreement7分钟
4.6 Investor Incentives3分钟
4.7 Potential Return for Investors1分钟
4.8 Investment Requirement4分钟
4.9 Financial Analysis (From Investors' Perspective) - Return5分钟
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3分钟
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分钟
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分钟
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6分钟
Dr Alex Li, CEO & Founder of BizCONLINE11分钟
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分钟
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分钟
完成时间为 4 小时
Supplementary Materials
完成时间为 4 小时
6 个视频 （总计 227 分钟）
6 个视频
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48分钟
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37分钟
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34分钟
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32分钟
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30分钟
审阅
来自创业的热门评论
由 AF 提供Aug 16, 2020
Excellent course! The only thing I would change is the peer reviews... I feel it would be better to receive concrete feedback from professors, however, I found the videos and info to be super helpful!
由 KA 提供Aug 14, 2020
it was a great course for any noob to get into Chinese market. it wont take much time just the peer reviews are easy and the entrepreneurship stuff is up to you.
由 AS 提供Aug 28, 2020
i learned alot through this course i learned planning,analysis,competitor analysis,enabling how to make busiiness canvas or business model or idea.
由 CL 提供Nov 22, 2018
I have learnt a lot in analysing the market before starting up a new business. Recommended!
关于 Doing Business in China 专项课程
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
常见问题
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
Is financial aid available?
还有其他问题吗？请访问 学生帮助中心。
