课程信息

284,476 次近期查看

学生职业成果

55%

完成这些课程后已开始新的职业生涯

62%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为15 小时
巴西葡萄牙语
字幕:巴西葡萄牙语

您将获得的技能

Digital MarketingMarketing AnalyticsGoogle AdwordsGoogle AnalyticsMarketing Performance Measurement And Management

学生职业成果

55%

完成这些课程后已开始新的职业生涯

62%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为15 小时
巴西葡萄牙语
字幕:巴西葡萄牙语

提供方

圣保罗大学 徽标

圣保罗大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up98%(17,515 个评分)Info
1

1

完成时间为 4 小时

O que é marketing digital?

完成时间为 4 小时
15 个视频 (总计 72 分钟), 5 个阅读材料, 3 个测验
15 个视频
Introdução e contextualização4分钟
Exemplos da vida real5分钟
Diferença entre o marketing tradicional e o digital4分钟
Um exemplo para o curso (Joãozinho)2分钟
Importância do ROI - fazendo contas5分钟
Introdução a funil 14分钟
Introdução a funil - CPC, CPM, CPA, CPL e CTR7分钟
Introdução a funil - CLV e CAC5分钟
Google Analytics 1 - Introdução e conceitos9分钟
Google Analytics 2 - Audiência8分钟
Google Analytics 3 - Aquisição8分钟
Google Analytics 4 - Comportamento3分钟
Funil (Joãozinho)2分钟
Resumo1分钟
5 个阅读材料
Links Úteis e Textos Complementares30分钟
Leitura Recomendada10分钟
Links Úteis e Textos Complementares30分钟
Leitura Recomendada10分钟
Links Úteis e Textos Complementares30分钟
3 个练习
Primeiros passos15分钟
Calculando ROI com investimentos globais6分钟
Cálculo de CTR e CPC10分钟
2

2

完成时间为 3 小时

Tipos de canais e SEM

完成时间为 3 小时
9 个视频 (总计 55 分钟), 4 个阅读材料, 2 个测验
9 个视频
Pull e push e o impacto em conversão9分钟
Quais os canais mais populares?6分钟
Como funciona SEM3分钟
SEM (Joãozinho)3分钟
Estrutura de Google Adwords 1 - Introdução e conceitos5分钟
Estrutura de Google Adwords 2 - Interface e campanhas5分钟
Estrutura de Google Adwords 3 - Configuração dos grupos de anúncios6分钟
Estrutura de Google Adwords 4 - Criação dos anúncios9分钟
4 个阅读材料
Leitura Recomendada10分钟
Links Úteis e Textos Complementares40分钟
Leitura Recomendada10分钟
Links Úteis e Textos Complementares40分钟
2 个练习
Canais10分钟
Adwords10分钟
3

3

完成时间为 3 小时

SEO e Facebook Ads

完成时间为 3 小时
11 个视频 (总计 63 分钟), 3 个阅读材料, 2 个测验
11 个视频
SEO Onsite11分钟
SEO Offsite6分钟
KW research e otimizando seu site (Joãozinho)2分钟
Como funciona Facebook Ads7分钟
Criando uma campanha (Joãozinho)2分钟
Estrutura de Facebook Ads 12分钟
Estrutura de Facebook Ads 210分钟
Estrutura de Facebook Ads 36分钟
Estrutura de Facebook Ads 43分钟
Facebook Ads - Resumo2分钟
3 个阅读材料
Leitura Recomendada40分钟
Leitura Recomendada10分钟
Links Úteis e Textos Complementares40分钟
2 个练习
SEO10分钟
Facebook Ads10分钟
4

4

完成时间为 2 小时

Email Marketing e Growth Hacks

完成时间为 2 小时
5 个视频 (总计 26 分钟), 3 个阅读材料, 1 个测验
5 个视频
Adquirindo Emails (Joãozinho)1分钟
Configurando e planejando campanhas5分钟
Medindo resultados e otimizando8分钟
O que mais existe? Growth Hacks4分钟
3 个阅读材料
Leitura Recomendada10分钟
Links Úteis e Textos Complementares30分钟
Leitura Recomendada30分钟
1 个练习
Email Marketing4分钟

审阅

来自MARKETING DIGITAL的热门评论

查看所有评论

常见问题

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • Este curso é composto por 2 tipos de tarefas:

    1 - Perguntas de múltipla escolha ao final de cada modulo ou semana

    2 - Uma tarefa final onde você deverá gravar e compartilhar com outros alunos do curso um vídeo falando de seus aprendizados (haverá um roteiro de perguntas para auxilia-lo)

    Todas as tarefas são avaliadas e obrigatórias para concluir o curso. Atente-se a isso caso pague pelo certificado.

还有其他问题吗?请访问 学生帮助中心