课程信息
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Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all? This course will guide you into a deeper exploration of online identity, social media communities and their users. You will examine the ways that social media is being used by public institutions such as government to build participation and conversation with audiences. You will encounter the most common ethical debates in social media. You will also have the opportunity to build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to "listen" and communicate well....
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100% 在线课程

立即开始,按照自己的计划学习。
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Approx. 16 hours to complete

建议:5 weeks of study, 2-3 hours/week...
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English

字幕:English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 16 hours to complete

建议:5 weeks of study, 2-3 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 2 小时

Social Media Concepts

In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops. ...
Reading
10 个视频(共 65 分钟), 2 个阅读材料, 1 个测验
Video10 个视频
Navigating the MOOC4分钟
Introduction to module 15分钟
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8分钟
What are social media?7分钟
What is my online identity?8分钟
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7分钟
Who uses social media?6分钟
Connect me to the bigger picture5分钟
Module 1 summary2分钟
Reading2 个阅读材料
Module 1 readings10分钟
Tweet your core affiliation10分钟
Quiz1 个练习
Social media concepts16分钟
Week
2
Clock
完成时间为 4 小时

Collaborative Practices of Social Media Users

We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production....
Reading
8 个视频(共 50 分钟), 2 个阅读材料, 2 个测验
Video8 个视频
What is the difference between a network and a community?8分钟
What is user-created content?6分钟
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7分钟
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6分钟
Social media's hidden power agents5分钟
Community management. Interview with Venessa Paech9分钟
Module 2 summary2分钟
Reading2 个阅读材料
Module 2 readings10分钟
Optional activity: managing your social media10分钟
Quiz1 个练习
Who are the users of social media?16分钟
Week
3
Clock
完成时间为 2 小时

Participatory Culture and Media Organisations

Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art....
Reading
9 个视频(共 58 分钟), 2 个阅读材料, 1 个测验
Video9 个视频
The impact of social media on cultural production6分钟
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7分钟
How are global institutions using social media?6分钟
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6分钟
What are precarious labour models?5分钟
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9分钟
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8分钟
Module 3 summary3分钟
Reading2 个阅读材料
Module 3 readings10分钟
Optional activity: Explore a cultural institution's social media10分钟
Quiz1 个练习
Participatory Culture and Media Organisations16分钟
Week
4
Clock
完成时间为 3 小时

Social Media Data Analytics

Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks....
Reading
6 个视频(共 32 分钟), 2 个阅读材料, 2 个测验
Video6 个视频
What are data analytics?8分钟
How do we generate meaning from social media data analytics?4分钟
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8分钟
Iterative social media design6分钟
Module 4 summary2分钟
Reading2 个阅读材料
Module 4 readings10分钟
Optional activity: Interpreting social media data10分钟
Quiz1 个练习
Social Media Data Analytics16分钟

讲师

Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

关于 The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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