课程信息
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完成时间大约为17 小时

建议:5 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为17 小时

建议:5 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Social Media Concepts

10 个视频 (总计 65 分钟), 2 个阅读材料, 1 个测验
10 个视频
Navigating the MOOC4分钟
Introduction to module 15分钟
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8分钟
What are social media?7分钟
What is my online identity?8分钟
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7分钟
Who uses social media?6分钟
Connect me to the bigger picture5分钟
Module 1 summary2分钟
2 个阅读材料
Module 1 readings10分钟
Tweet your core affiliation10分钟
1 个练习
Social media concepts16分钟
2
完成时间为 4 小时

Collaborative Practices of Social Media Users

8 个视频 (总计 50 分钟), 2 个阅读材料, 2 个测验
8 个视频
What is the difference between a network and a community?8分钟
What is user-created content?6分钟
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7分钟
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6分钟
Social media's hidden power agents5分钟
Community management. Interview with Venessa Paech9分钟
Module 2 summary2分钟
2 个阅读材料
Module 2 readings10分钟
Optional activity: managing your social media10分钟
1 个练习
Who are the users of social media?16分钟
3
完成时间为 2 小时

Participatory Culture and Media Organisations

9 个视频 (总计 58 分钟), 2 个阅读材料, 1 个测验
9 个视频
The impact of social media on cultural production6分钟
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7分钟
How are global institutions using social media?6分钟
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6分钟
What are precarious labour models?5分钟
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9分钟
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8分钟
Module 3 summary3分钟
2 个阅读材料
Module 3 readings10分钟
Optional activity: Explore a cultural institution's social media10分钟
1 个练习
Participatory Culture and Media Organisations16分钟
4
完成时间为 3 小时

Social Media Data Analytics

6 个视频 (总计 32 分钟), 2 个阅读材料, 2 个测验
6 个视频
What are data analytics?8分钟
How do we generate meaning from social media data analytics?4分钟
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8分钟
Iterative social media design6分钟
Module 4 summary2分钟
2 个阅读材料
Module 4 readings10分钟
Optional activity: Interpreting social media data10分钟
1 个练习
Social Media Data Analytics16分钟
4.4
9 条评论Chevron Right

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完成这些课程后已开始新的职业生涯

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来自Ethical Social Media 的热门评论

创建者 BKSep 20th 2016

All users are good at using social Media but they don't really understand the SM Ethics. Thanks to this course to give us the world view on SM Ethics. Love the course

创建者 MKMay 5th 2017

This course have increased my knowledge about Social Media and how to plan Social media strategy. Provided materials was good too. Thanks.

讲师

Avatar

Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

关于 悉尼大学

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

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