Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

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来自 博科尼大学 的课程
食品和饮料管理
776 评分
博科尼大学
776 评分
从本节课中
Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

与讲师见面

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing