Interview with Pietro Leemann - Joia Restaurant

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From the course by Università Bocconi
Food & Beverage Management
718 ratings
Università Bocconi
718 ratings
From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing