Interview with Martin Oetting of TRND - Designing a Word of Mouth Campaign

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (4,409 ratings)

  • 5 stars
    82.73%
  • 4 stars
    14.96%
  • 3 stars
    1.67%
  • 2 stars
    0.20%
  • 1 star
    0.40%

EC

May 19, 2020

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

JL

Sep 12, 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

From the lesson

Small vs. Big

Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

Taught By

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    Gabriele Troilo

    Associate Professor

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