课程信息

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第 4 门课程(共 5 门)
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初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 4 门课程(共 5 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)

提供方

西弗吉尼亚大学 徽标

西弗吉尼亚大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 4 小时

Sales Forecasting and Budgeting

完成时间为 4 小时
16 个视频 (总计 72 分钟), 5 个阅读材料, 2 个测验
16 个视频
Sales Forecasting1分钟
Market Potential & Sales Potential1分钟
Market Factor Derivation1分钟
Survey Method55
Test Marketing53
Sales Forecastsing1分钟
Sales Forecasting Methods4分钟
Forecasting Best Practices and Intro to Budgeting4分钟
Interview - Joey Robertson from Amgen18分钟
Budget Periods1分钟
Purpose of Budgeting2分钟
Approaches to Budgeting3分钟
Week 1 Questions and Answers10分钟
Interview - Brian Ours from Cintas, Inc.13分钟
Week 1 Review1分钟
5 个阅读材料
How to Estimate Market Size: Business and Marketing Planning for Startups10分钟
What is Sales Forecasting: Best Practices & Tips10分钟
Sales Budgeting: Why Doing It Right Matters10分钟
A Sales Budget is Central to Effective Business Planning5分钟
Top 5 Best Practices in Sales Budgeting5分钟
1 个练习
Week 1 Quiz15分钟
2

2

完成时间为 4 小时

Territory Management

完成时间为 4 小时
17 个视频 (总计 86 分钟), 3 个阅读材料, 2 个测验
17 个视频
Developing a Sales Territory Plan54
Factors in Territory Management1分钟
Interview - Joey Robertson from Amgen - Part 22分钟
Two Methods for Creating Territories39
The Build Up Method58
The Break Down Method1分钟
The Benefits of Territories52
Interview - Brian Ours from Cintas, Inc. - Part 25分钟
Interview - Helen Tsang from Lavish Boutique9分钟
Week 2 Questions and Answers with Suzanne3分钟
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 18分钟
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 27分钟
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 39分钟
Interview - Teelin Henderson from Mazak Corporation19分钟
Week 2 Questions and Answers with Michael8分钟
Week 2 Review44
3 个阅读材料
How to Create a Sales Territory Plan: 5 Simple Steps10分钟
One Size Fits All? Not In Sales Territory Planning10分钟
Get Off My Turf: Assigning Sales Territories5分钟
1 个练习
Week 2 Quiz15分钟
3

3

完成时间为 3 小时

Sales Performance Evaluation

完成时间为 3 小时
12 个视频 (总计 60 分钟), 3 个阅读材料, 2 个测验
12 个视频
Sales Evaluation1分钟
Elements of Sales Performance Evaluation54
The Pareto Principle1分钟
Analyzing Sales Volume5分钟
Interview - Joey Robertson from Amgen - Part 37分钟
Sales Expense Analysis1分钟
Applying Analysis45
Interview - Brian Ours from Cintas, Inc. - Part 38分钟
Week 3 Questions and Answers with Suzanne10分钟
Week 3 Questions and Answers with Michael19分钟
Week 3 Review59
3 个阅读材料
How to Measure Sales Performance10分钟
The 80/20 Rule of Sales: How to Find Your Best Customers10分钟
The 5 Most Important Sales Performance Metrics Every Rep and Manager Should Track10分钟
1 个练习
Week 3 Quiz15分钟
4

4

完成时间为 2 小时

Legal and Ethical Issues

完成时间为 2 小时
12 个视频 (总计 80 分钟), 1 个阅读材料, 1 个测验
12 个视频
Ethics and Law3分钟
Differences Between Ethics and Law1分钟
Ethical Situations Confronting Sales Managers3分钟
Legal Considerations1分钟
Interview - Joey Robertson from Amgen - Part 49分钟
Interview - Brian Ours from Cintas, Inc. - Part 48分钟
Interview - Paula Fitzgerald from WVU15分钟
Interview - Xinchun Wang from WVU16分钟
Week 4 Questions and Answers with Suzanne4分钟
Week 4 Questions and Answers with Michael9分钟
Week 4 Review4分钟
1 个阅读材料
Ethics in Sales and Sales Management15分钟
1 个练习
Week 4 Quiz15分钟

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关于 Sales Operations/Management 专项课程

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: · Develop a plan for organizing, staffing and training a sales force. · Identify the key factors in establishing and maintaining high morale in the sales force. · Develop an effective sales compensation plan. · Evaluate the performance of a sales person. · Organize sales territories to maximize selling effectiveness. · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice....
Sales Operations/Management

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