课程信息
12,458 次近期查看

第 2 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为8 小时

建议:8 hours/week...

英语(English)

字幕:英语(English)
User
学习Course的学生是
  • Marketing Specialists
  • Marketing Managers
  • Data Scientists
  • Business Analysts
  • Marketers

您将获得的技能

Market SegmentationCustomer Lifetime ValueMarketing AnalyticsMarketing Performance Measurement And Management
User
学习Course的学生是
  • Marketing Specialists
  • Marketing Managers
  • Data Scientists
  • Business Analysts
  • Marketers

第 2 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为8 小时

建议:8 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 26 分钟

Module 0 : Introduction to Foundation of Marketing Analytics

2 个视频 (总计 16 分钟), 1 个阅读材料
2 个视频
Setting up the environment and exploring the data (recital)12分钟
1 个阅读材料
.R files and dataset10分钟
2
完成时间为 1 小时

Module 1 : Statistical segmentation

9 个视频 (总计 42 分钟), 2 个阅读材料, 1 个测验
9 个视频
Hierarchical segmentation4分钟
Selecting the "right" number of segments2分钟
Segmentation variables1分钟
Recency, frequency, and monetary value1分钟
Computing recency, frequency and monetary value with R (Recital 1)8分钟
Data transformation3分钟
Preparing and transforming your data in R (Recital 2)3分钟
Running a hierarchical segmentation in R (Recital 3)10分钟
2 个阅读材料
Acxiom URL10分钟
Instructions before starting the quiz 110分钟
1 个练习
Quiz module 1 - 20% of final grade10分钟
3
完成时间为 1 小时

Module 2 : Managerial segmentation

7 个视频 (总计 47 分钟), 1 个阅读材料, 1 个测验
7 个视频
Developing a managerial segmentation3分钟
Coding a managerial segmentation in R (Recital 1)17分钟
Describing segments2分钟
Segmenting a database retrospectively in R (Recital 2)6分钟
Segments and revenue generation2分钟
R tutorial (Recital 3)12分钟
1 个阅读材料
Instructions before starting quiz 210分钟
1 个练习
Quiz module 2 - 20% of final grade10分钟
4
完成时间为 1 小时

Module 3 : Targeting and scoring models

4 个视频 (总计 29 分钟), 1 个阅读材料, 1 个测验
4 个视频
What you need to develop a scoring model2分钟
Calibration data and statistical model5分钟
Building a predictive model in R (Recital)18分钟
1 个阅读材料
Instructions before starting quiz 310分钟
1 个练习
Quiz module 3 - 20% of final grade10分钟
4.5
133 个审阅Chevron Right

11%

完成这些课程后已开始新的职业生涯

20%

通过此课程获得实实在在的工作福利

17%

加薪或升职

来自市场分析基础的热门评论

创建者 KNApr 21st 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

创建者 TBDec 2nd 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

讲师

Avatar

Arnaud De Bruyn

Professor at ESSEC Business School
Marketing department

关于 ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

关于 战略业务分析 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
战略业务分析

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心