课程信息

23,144 次近期查看

学生职业成果

11%

完成这些课程后已开始新的职业生涯

20%

通过此课程获得实实在在的工作福利

17%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为4 小时
英语(English)
字幕:英语(English), 韩语

您将获得的技能

Market SegmentationCustomer Lifetime ValueMarketing AnalyticsMarketing Performance Measurement And Management

学生职业成果

11%

完成这些课程后已开始新的职业生涯

20%

通过此课程获得实实在在的工作福利

17%

加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
第 2 门课程(共 4 门)
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为4 小时
英语(English)
字幕:英语(English), 韩语

提供方

ESSEC商学院 徽标

ESSEC商学院

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 26 分钟

Module 0 : Introduction to Foundation of Marketing Analytics

完成时间为 26 分钟
2 个视频 (总计 16 分钟), 1 个阅读材料
2 个视频
Setting up the environment and exploring the data (recital)12分钟
1 个阅读材料
.R files and dataset10分钟
2

2

完成时间为 1 小时

Module 1 : Statistical segmentation

完成时间为 1 小时
9 个视频 (总计 42 分钟), 2 个阅读材料, 1 个测验
9 个视频
Hierarchical segmentation4分钟
Selecting the "right" number of segments2分钟
Segmentation variables1分钟
Recency, frequency, and monetary value1分钟
Computing recency, frequency and monetary value with R (Recital 1)8分钟
Data transformation3分钟
Preparing and transforming your data in R (Recital 2)3分钟
Running a hierarchical segmentation in R (Recital 3)10分钟
2 个阅读材料
Acxiom URL10分钟
Instructions before starting the quiz 110分钟
1 个练习
Quiz module 1 - 20% of final grade10分钟
3

3

完成时间为 1 小时

Module 2 : Managerial segmentation

完成时间为 1 小时
7 个视频 (总计 47 分钟), 1 个阅读材料, 1 个测验
7 个视频
Developing a managerial segmentation3分钟
Coding a managerial segmentation in R (Recital 1)17分钟
Describing segments2分钟
Segmenting a database retrospectively in R (Recital 2)6分钟
Segments and revenue generation2分钟
R tutorial (Recital 3)12分钟
1 个阅读材料
Instructions before starting quiz 210分钟
1 个练习
Quiz module 2 - 20% of final grade10分钟
4

4

完成时间为 1 小时

Module 3 : Targeting and scoring models

完成时间为 1 小时
4 个视频 (总计 29 分钟), 1 个阅读材料, 1 个测验
4 个视频
What you need to develop a scoring model2分钟
Calibration data and statistical model5分钟
Building a predictive model in R (Recital)18分钟
1 个阅读材料
Instructions before starting quiz 310分钟
1 个练习
Quiz module 3 - 20% of final grade10分钟

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关于 战略业务分析 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
战略业务分析

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