Using the transition matrix to estimate how customers will evolve

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来自 ESSEC商学院 的课程
Foundations of marketing analytics
351 评分
ESSEC商学院
351 评分
课程 2(共 4 门,Specialization Strategic Business Analytics
从本节课中
Module 4 : Customer lifetime value

与讲师见面

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department