Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly
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创建者 Vladimir K•
Course contains overview of varios techniques to compare different periods, I really like it. However, quality of the R code is low, for example, during the lectures you'll need to use sqldf package, which is never used in practice today. And quality of quizes is very low -- you just need to modify several lines of the code and rerun the code to answer the questions. It will be much more interesting if quiz depends on different case.
创建者 Ryan R•
I highly recommend this course because of its applicable use of R programming. I had no knowledge of R, but was able to pick it up quickly because the professor made it applicable to real life scenarios. My only negative was that it was too short of a course; I hope the team at ESSEC considers making a intermediate course to continue on with this training.
创建者 Rachel O•
I have great learning on this even though I has some experiences on building marketing prediction model. It has refreshed my memory and also I have learned new thing in this course too. Thanks Prof for conducting this course.
创建者 shikha s•
This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.
I would like to thank the professor for teaching us so well.
创建者 Aritro S R•
Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding
创建者 Subham S D•
This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.
创建者 PARTH G•
This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it
创建者 Krishna C•
Course is great with actual coding examples so that students can understand how the actual process happens.
创建者 Manish T•
The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.
创建者 Wendy B•
Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.
创建者 Nils R•
Very good for an overview. Would have been excellent with a more in-depth and demanding sequel.
创建者 Tom P•
Great introduction to the topic. Built on the last course and deepened my R knowledge a lot.
创建者 aman g•
Received theoretical as well as practical knowledge from the course
创建者 Rakesh K•
Just one more short videos on other methods of Marketing Analytics
创建者 Gretchen Z•
Need some extra work in order to get this certification.