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营收管理基础:营收策略的基石, ESSEC商学院

4.6
434 个评分
85 个审阅

课程信息

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

创建者 YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

创建者 ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

筛选依据:

81 个审阅

创建者 Vinay Manohar Tenneti

Apr 10, 2019

Its a great learning platform who is keen in excelling their learning in today's mechanical life

创建者 Rafael Lima de Sousa

Mar 18, 2019

Curso muito bacana, ficou a desejar apenas nos materiais de apoio, onde alguns links não funcionam mais e alguns videos já não estão ativos no Youtube.

创建者 Yann Sypniewski

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

创建者 DANIEL RODRIGO PARRA ROMERO

Mar 11, 2019

Good content ! Besides it is guided by a known revenue company partner and experts.

Only 4 starts as the evaluation of the concepts seems more like a memory and find the tricky question than a practice or a sum up of highlights of the MOOC.

And also there is space to improve narrative and additional support and videos

创建者 Deleted Account

Mar 05, 2019

great course !

创建者 Daniel Hobden

Feb 11, 2019

A great course with very interesting insights on Revenue Management strategies. A lot of the external and extra reading links are broken which is a shame, however, the course content itself is very good!

创建者 Ramin Zeynalli

Feb 03, 2019

very good course to learn the basics of the revenue management

创建者 Nagraj Neelkant

Jan 23, 2019

This section was not that impressive as the first one.

创建者 Abubakar Ahmed Ndakene

Jan 03, 2019

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

创建者 Shamon Rolle

Dec 30, 2018

This was fun