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返回到 营收管理基础:营收策略的基石

学生对 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的评价和反馈

4.6
516 个评分
103 个审阅

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

筛选依据:

1 - 营收管理基础:营收策略的基石 的 25 个评论(共 99 个)

创建者 Khalid B

Dec 26, 2018

VERY GERAT COURSE , RECOMMENDED FOR EVERYONE LOOKING TO KNOW DEEP ABOUT REVENVU MANAGMENT

创建者 Svetlana G

Dec 26, 2018

The course is incredibly interesting, informative, and well paced. It would be good to have more practical examples in order to be better prepared for the end exam.

创建者 Shamon R

Dec 30, 2018

This was fun

创建者 Abubakar A N

Jan 03, 2019

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

创建者 Deleted A

Mar 05, 2019

great course !

创建者 Yann S

Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

创建者 Ramin Z

Feb 03, 2019

very good course to learn the basics of the revenue management

创建者 Yulia S

Oct 18, 2018

Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

创建者 Haijing L

Nov 14, 2018

This course provides me a structured knowledge on Revenue management, with the examples of best practices in the industry that I can directly apply on my daily work. It not only strengthened my understanding in revenue management as a whole, but also equipped me with essential skills in building and executing the revenue strategy effectively .

创建者 Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

创建者 pretesh

Dec 03, 2015

overall course was very good

创建者 Markus T

Apr 06, 2016

Thank you for establishing such a ground and base establishing course <3

创建者 Sushant S

May 08, 2017

A great method to learn new and upgrade existing experience.

创建者 Михайлик Е Э

Oct 07, 2017

I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

创建者 Griselda C

Feb 04, 2018

Recomiendo el curso.

创建者 Mauricio A Q M

Dec 18, 2017

Great Course!

创建者 Hubert A

Jul 19, 2017

Very instructive for a first course in RM

创建者 Quang V

Apr 09, 2016

Very useful. Thank you so much for this course.

创建者 Xavier S

Sep 03, 2017

Excellent course, very comprehensive

创建者 vaseem m

Oct 15, 2017

back ground display or slides, during the session was not clearly visible to read

创建者 Peter G

Oct 15, 2017

It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

创建者 Gustavo M

Jun 12, 2018

Me gustó mucho el curso. No tenía conocimientos sobre el tema y terminé teniendo una gran noción de conceptos y de forma de pensar las problemáticas de los negocios.

创建者 Zoheb K

Feb 03, 2017

great learning !

创建者 Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

创建者 Tripthi M

Mar 23, 2018

Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.