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返回到 营收管理基础:营收策略的基石

学生对 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的评价和反馈

4.6
493 个评分
96 个审阅

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

筛选依据:

26 - 营收管理基础:营收策略的基石 的 50 个评论(共 92 个)

创建者 Mauricio A Q M

Dec 18, 2017

Great Course!

创建者 Arpit M

Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

创建者 Hubert A

Jul 19, 2017

Very instructive for a first course in RM

创建者 Quang V

Apr 09, 2016

Very useful. Thank you so much for this course.

创建者 Xavier S

Sep 03, 2017

Excellent course, very comprehensive

创建者 Peter G

Oct 15, 2017

It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

创建者 Gustavo M

Jun 12, 2018

Me gustó mucho el curso. No tenía conocimientos sobre el tema y terminé teniendo una gran noción de conceptos y de forma de pensar las problemáticas de los negocios.

创建者 Jackson V S

Nov 19, 2016

Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.

创建者 Tripthi M

Mar 23, 2018

Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.

创建者 vaseem m

Oct 15, 2017

back ground display or slides, during the session was not clearly visible to read

创建者 Hermine M

May 11, 2017

very useful, very knowledgeable and with good lecturer! thanks

创建者 Ilija S

Jan 29, 2017

Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

创建者 Denis D

Nov 13, 2016

I personally found this course extremely interesting and useful though I, myself, on the other side of the road as far as the Hotels are concerned. It had been though very important for me to understand how the Hotels are seeing the future in regard to revenue management and strategy. Thanks a a lot to Duetto team, the guys were absolutely phenomenal, I could not stop educating from them. Thank you all very much for another tremendously interesting and educational course.

创建者 Marshall D

Aug 06, 2017

Very insightful course

创建者 Maristela V

Aug 21, 2017

I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

创建者 Balakrishnan B

Sep 17, 2017

Great Learning

创建者 Sergio

Jun 09, 2018

Very good, enjoyed very much this course

创建者 Zoheb K

Feb 03, 2017

great learning !

创建者 Jesus G

May 22, 2017

Great course as a refresher or for someone just getting into revmgt

创建者 Umarov K H

Mar 04, 2018

Thank you very much to all the teachers and founders of this great course. It is very preciuos knowledge for hoteliers.

创建者 Markus T

Apr 06, 2016

Thank you for establishing such a ground and base establishing course <3

创建者 Sushant S

May 08, 2017

A great method to learn new and upgrade existing experience.

创建者 Михайлик Е Э

Oct 07, 2017

I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

创建者 Vinay M T

Apr 10, 2019

Its a great learning platform who is keen in excelling their learning in today's mechanical life

创建者 Joseph A D

May 20, 2019

I've been in hotel business for over 10 years and this course reawakened me and extended my understanding.