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返回到 营收管理基础:营收策略的基石

学生对 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的评价和反馈

4.6
932 个评分
233 条评论

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

YZ

Jul 31, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

DT

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

筛选依据:

176 - 营收管理基础:营收策略的基石 的 200 个评论(共 229 个)

创建者 Jolita S

Oct 18, 2020

There was a lot of video and reading materials not acceptable from complementary readings

创建者 Jennifer P

May 20, 2020

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

创建者 Gabriela A R M

Sep 16, 2019

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

创建者 Cyril G

Jan 20, 2016

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

创建者 Dmitry K

May 29, 2019

The fundamentals are great, a little practical work would be greatly appreciated

创建者 Nicola V D W

Oct 14, 2021

The material was presented clearly. Very informative.

创建者 Michal V C H

Sep 14, 2017

I thing there are few errors in Final Exam.... :-)

创建者 Priyanka J

May 11, 2021

Reading material and videos were not available.

创建者 Gabriela H

May 25, 2020

Good base but needs to be updated.

创建者 Camila V E

Aug 14, 2017

Nathaniel was great to learn from.

创建者 Irabor S

Feb 21, 2022

Very comprehensive and relatable.

创建者 Plamen S S

Jul 10, 2020

Good course.excellent videos

创建者 Assoh F G

Mar 30, 2021

j'ai beaucoup aimé le cours

创建者 Kusuma J

Apr 17, 2020

nice

创建者 Hugo M M

Mar 14, 2016

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

创建者 Lorena F V

Jan 23, 2022

Es una buena introducción al mundo de Revenue Management para el sector hotelero. La razón de mi puntuación se debe a la falta de actualización de muchas de las lecturas y soportes adicionales, que seguramente hubieran complementado mucho más el curso.

创建者 Damian B N

Dec 15, 2019

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

创建者 Lucio V

Jan 6, 2020

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.

创建者 Jani N

Jul 14, 2020

Good knowledge over all. Most of the suplementary readings did not work at all. That was a bummer. Also could not watch the videos as the guys were moving theirs hands like crazy people :) but the audio was ok.

创建者 Arno P P

Aug 17, 2020

A nice and lively presentation - thank you. It is however a complex topic and will demand additional reading, which is fine. The reason for the 3 stars - a slower pace would have been great.

创建者 Polydefkis B

May 9, 2020

While the course content and execution is great, having a pdf of the content at hand would be helpful during class. Also, the course is 5 years old and most links do not work anymore

创建者 Melville J F

May 9, 2020

The content was well delivered. But the additional resources links are expired or do not exist. They need to be updated. Final Exam questions quite a task

创建者 alex s

Nov 29, 2015

Tests and quizzes don't really ask the right things and the answers given are hard to understand. Bad quizzes but lectures informative.

创建者 Nicolas P

Mar 24, 2020

This MOOC is a little hard to understand, perhaps dedicating more time to explain and unerstand terminology could be a great idea.

创建者 Viktor M

Feb 15, 2020

Its a decentt course, but most of the additional readings have experied. Would not recommend to pay for this!