In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
本课程是 Fundraising and Development 专项课程 专项课程的一部分
Fundraising and Development Foundations
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教学大纲 - 您将从这门课程中学到什么
Fundraising and Philanthropy
In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
Case for Support, Prospect Identification, and Annual Giving
In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
Major Gift, Planned Giving, Foundations and Corporate Giving Programs
In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
Donor Relations and Fundraising Campaigns
In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
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来自Fundraising and Development Foundations的热门评论
Great course, very many good and practical insights. Timing is great to combine with a busy schedule
Very informative and easy to understand course, it gave me the exact overview I was seeking
讲师
Angela Joens
Assistant Vice Chancellor of Development Outreach关于 加州大学戴维斯分校
关于 Fundraising and Development 专项课程
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