Before you can have an Esport, you must have a video game to play and a game developer to design it. This course is dedicated to discussing game developers and their relationship with their respective Esport. The content will help you recognize the qualities a video game must have to become a successful Esport. We will examine the diagram demonstrating the various competitive structures commonly found in Esports.
Esports, just like traditional sports, have their own professional organizations. These organizations strive to become successful businesses that win, make a profit, take care of their professional players, and attract a large audience. We will explore the factors that contribute to an Esports organization’s success, including branding, positioning, structuring the organization and funding sources.
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教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 3 小时
Game Developers and their Esports
Before you can have an Esport, there must be a video game to play and a game developer to design it. This week is dedicated to discussing game developers and their relationship with their respective Esport. I also created some content for you to get a better idea of what qualities a video game needs to have to be a successful Esport and the competition structure of a variety of esport genres.
2 个视频 （总计 16 分钟）, 5 个阅读材料, 1 个测验
5 个阅读材料
What Makes a Video Game a Viable Esport?10分钟
Why Competitive Games Patch So Much10分钟
Nintendo Responds To Smash Bros. Pro's Callout, Wants To Keep Scene Grassroots10分钟
Riot Releases Details on NA LCS Franchising with $10M Flat-fee Buy-in10分钟
Esports Competition Structure Diagram10分钟
周
2完成时间为 3 小时
Esports Organizations
Just like sports have professional teams, Esports also have their own professional organizations. The goal of these organizations is to become a successful business that not only tries to win, but takes care of its professional players while at the same time trying to create a brand identity that the audience can relate to. We'll be covering what goes into making an Esports organization successful, which includes branding, structuring the organization, funding sources, and more.
1 个视频 （总计 15 分钟）, 6 个阅读材料, 1 个测验
1 个视频
6 个阅读材料
So You Want to Buy an Esports Team?10分钟
Esports Organization Branding10分钟
The Story Behind New York Excelsior’s One of a Kind Logo10分钟
Fnatic Esports Brand Receives Over $7 Million in Financing10分钟
What to Expect from the Blooming Esports Industry in 201710分钟
Esport Organization Diagram10分钟
关于 加州大学尔湾分校
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
关于 Esports 专项课程
The Esports Management Specialization prepares students to turn a passion for gaming into a viable career. According to a market report by Newzoo, global esports revenues have reached $906 million in 2018, a year-on-year growth of +38%. Speak knowledgeably about the history, community, and business of esports with future employers and other stakeholders in the industry. Individuals aspiring to launch or already beginning their career in the business of esports. This program suits game developers, finance professionals, community managers, marketers, and project managers. Overview of esports will introduce learners to the roles and influences that game developers have in the industry. Learners get a glimpse into the structures of an organization and how it builds a brand. Learners will also be informed of the jobs available in esports and where to get started in order to be involved.
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注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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