课程信息
2,363

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为23 小时

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为23 小时

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Week 1

Welcome to Week 1 of Globalization of Business Enterprise! We are delighted that you have chosen to take this course and look forward to engaging with you in the coming weeks, as we complete this journey through globalization together. In the following sections, you will find some important information to help you get off to a strong start in the course and to begin your learning in Week 1....
6 个视频 (总计 38 分钟), 4 个阅读材料, 1 个测验
6 个视频
2. Frequently asked questions7分钟
3. Why might we be prone to globaloney?6分钟
4. Why do assessed levels of globalization matter? Social implications5分钟
5. Why do assessed levels of globalization matter? Business implications8分钟
6. Summary2分钟
4 个阅读材料
Course Overview & Syllabus15分钟
About Week 115分钟
Survey - before starting the course15分钟
Required Reading Week 1: Globalization and Globaloney20分钟
1 个练习
Quiz 115分钟
2
完成时间为 2 小时

Week 2 - The CAGE Distance Framework

Week 1 focused on explaining that globalization isn’t complete and why that matters. Week 2 focuses on what globalization is rather than what it isn’t: it looks at the structure of the international interactions that do take place. It turns out that the lion’s share of them are concentrated between countries that are broadly similar to each other. This session also presents a research-based framework for diagnosing cross-country differences versus similarities: the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances between countries...
7 个视频 (总计 57 分钟), 3 个阅读材料, 1 个测验
7 个视频
2. The law of distance12分钟
3. The CAGE distance framework10分钟
4. Implications of the CAGE framework: Keeping distances and differences in view8分钟
5. Implications of the CAGE framework: Developing strategies13分钟
6. Conclusions1分钟
A walk through Totto’s flagship store4分钟
3 个阅读材料
About Week 215分钟
Taking Totto Global20分钟
Required Reading Week 2:20分钟
1 个练习
Quiz 215分钟
3
完成时间为 2 小时

Week 3 - Cultural Distance

This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural differences at the national level affect international interactions and, particularly, international business. ...
5 个视频 (总计 51 分钟), 2 个阅读材料, 1 个测验
5 个视频
2. Cultural globaloney?14分钟
3. Cultural distances and international interactions11分钟
4. Deep(er) cultural differences7分钟
5. Stretching across cultures5分钟
2 个阅读材料
About Week 315分钟
Required Reading Week 3:20分钟
1 个练习
Quiz 320分钟
4
完成时间为 2 小时

Week 4 - Administrative Distance

This session will focus on the second dimension of the CAGE Distance Framework, namely Administrative Distance. Administrative attributes specific to a particular country, such as autocratic policies or weak institutions and high levels of corruption, profoundly affect that country’s international connections—but so do bilateral/multilateral factors, such as whether two countries are part of the same regional trading agreement, or had a colony-colonizer relationship in the past. This session will provide you with greater insight into how differences in such respects matter, with a particular emphasis on variations in how business enterprises are structured and governed around the world....
6 个视频 (总计 55 分钟), 3 个阅读材料, 1 个测验
6 个视频
2. Administrative globaloney?8分钟
3. Administrative distances and international interactions6分钟
4. Differences in business administration around the world9分钟
5. Patterns in the differences15分钟
6. Possible explanations10分钟
3 个阅读材料
About Week 415分钟
Required Reading Week 4:20分钟
Instructions10分钟
1 个练习
Quiz 414分钟
5
完成时间为 2 小时

Week 5 - Geographic Distance

This session will focus on the third dimension of the CAGE Distance Framework, namely Geographic Distance. This session will look at how trade and cross-border interactions in general are influenced by physical distance, whether two countries share a common border and other geographic factors. We will also look at the significant regionalization of most cross-border interactions and discuss what underlies the strength of that effect....
5 个视频 (总计 49 分钟), 2 个阅读材料, 1 个测验
5 个视频
2. Geographic distances and international interactions14分钟
3. Regionalization7分钟
4. Issues with regionalization as globalization7分钟
5. Geography and the rest of CAGE10分钟
2 个阅读材料
About Week 515分钟
Required Reading Week 5:20分钟
1 个练习
Quiz 520分钟
6
完成时间为 2 小时

Week 6 - Economic Distance

This session will focus on the fourth and final dimension of the CAGE Distance Framework, namely Economic Distance. This session will look at how economic differences, particularly differences in per capita income, affect cross-border interactions. It will then focus in on emerging economies by examining the big shift of most types of economic activities towards them, how they differ from advanced economies, and whether advanced country multinationals are likely to be displaced by competitors from emerging economies as a result....
6 个视频 (总计 47 分钟), 2 个阅读材料, 1 个测验
6 个视频
2. Economic globaloney?5分钟
3. Economic distances and international interactions7分钟
4. Emerging Economies9分钟
5. The Big Shift17分钟
6. Summary 4分钟
2 个阅读材料
About Week 615分钟
Required Reading Week 6:20分钟
1 个练习
Quiz 620分钟
7
完成时间为 2 小时

Week 7 - The Implications of Distances for Business Strategy

In this session, we will review the three broad AAA strategies for dealing with CAGE differences: Adaptation, to adjust to differences across countries to achieve some local responsiveness; Aggregation, to overcome some of the differences across countries and thereby unlock cross-border economies of scale/scope; and Arbitrage, to exploit some of the differences across countries in order to achieve absolute efficiency....
6 个视频 (总计 71 分钟), 2 个阅读材料, 1 个测验
6 个视频
2. Introduction to AAA Strategies6分钟
3. Adaptation Strategies12分钟
4. Aggregation Strategies14分钟
5. Arbitrage Strategies15分钟
6. Integration9分钟
2 个阅读材料
About Week 715分钟
Required Reading Week 7:20分钟
1 个练习
Quiz 720分钟
8
完成时间为 4 小时

Week 8 - Globalization and You

This session, which is titled “Globalization and You”, looks at how globalization affects organizations and people, and in particular, you. We take a dual perspective, looking first at the globalization of personnel within and particularly at the top of organizations and second, at the individual or personal level....
3 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验
3 个视频
2. Globalization at Personal level18分钟
Closing Video3分钟
3 个阅读材料
About Week 815分钟
Required Reading Week 8:20分钟
Survey - Personal Assessment20分钟
4.4
3 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

67%

通过此课程获得实实在在的工作福利

33%

加薪或升职

热门审阅

创建者 RRNov 27th 2017

I found the content in this course to be both interesting but also VERY useful.

讲师

Avatar

Pankaj Ghemawat

Professor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management

关于 西班牙IESE商学院

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心