课程信息
4.4
16 个评分
2 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
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可灵活调整截止日期

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初级

初级

完成时间(小时)

完成时间大约为21 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为21 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Week 1

Welcome to Week 1 of Globalization of Business Enterprise! We are delighted that you have chosen to take this course and look forward to engaging with you in the coming weeks, as we complete this journey through globalization together. In the following sections, you will find some important information to help you get off to a strong start in the course and to begin your learning in Week 1....
Reading
6 个视频 (总计 38 分钟), 4 个阅读材料, 1 个测验
Video6 个视频
2. Frequently asked questions7分钟
3. Why might we be prone to globaloney?6分钟
4. Why do assessed levels of globalization matter? Social implications5分钟
5. Why do assessed levels of globalization matter? Business implications8分钟
6. Summary2分钟
Reading4 个阅读材料
Course Overview & Syllabus15分钟
About Week 115分钟
Survey - before starting the course15分钟
Required Reading Week 1: Globalization and Globaloney20分钟
Quiz1 个练习
Quiz 115分钟
2
完成时间(小时)
完成时间为 2 小时

Week 2 - The CAGE Distance Framework

Week 1 focused on explaining that globalization isn’t complete and why that matters. Week 2 focuses on what globalization is rather than what it isn’t: it looks at the structure of the international interactions that do take place. It turns out that the lion’s share of them are concentrated between countries that are broadly similar to each other. This session also presents a research-based framework for diagnosing cross-country differences versus similarities: the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances between countries...
Reading
7 个视频 (总计 57 分钟), 3 个阅读材料, 1 个测验
Video7 个视频
2. The law of distance12分钟
3. The CAGE distance framework10分钟
4. Implications of the CAGE framework: Keeping distances and differences in view8分钟
5. Implications of the CAGE framework: Developing strategies13分钟
6. Conclusions1分钟
A walk through Totto’s flagship store4分钟
Reading3 个阅读材料
About Week 215分钟
Taking Totto Global20分钟
Required Reading Week 2:20分钟
Quiz1 个练习
Quiz 215分钟
3
完成时间(小时)
完成时间为 2 小时

Week 3 - Cultural Distance

This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural differences at the national level affect international interactions and, particularly, international business. ...
Reading
5 个视频 (总计 51 分钟), 2 个阅读材料, 1 个测验
Video5 个视频
2. Cultural globaloney?14分钟
3. Cultural distances and international interactions11分钟
4. Deep(er) cultural differences7分钟
5. Stretching across cultures5分钟
Reading2 个阅读材料
About Week 315分钟
Required Reading Week 3:20分钟
Quiz1 个练习
Quiz 320分钟
4
完成时间(小时)
完成时间为 2 小时

Week 4 - Administrative Distance

This session will focus on the second dimension of the CAGE Distance Framework, namely Administrative Distance. Administrative attributes specific to a particular country, such as autocratic policies or weak institutions and high levels of corruption, profoundly affect that country’s international connections—but so do bilateral/multilateral factors, such as whether two countries are part of the same regional trading agreement, or had a colony-colonizer relationship in the past. This session will provide you with greater insight into how differences in such respects matter, with a particular emphasis on variations in how business enterprises are structured and governed around the world....
Reading
6 个视频 (总计 55 分钟), 3 个阅读材料, 1 个测验
Video6 个视频
2. Administrative globaloney?8分钟
3. Administrative distances and international interactions6分钟
4. Differences in business administration around the world9分钟
5. Patterns in the differences15分钟
6. Possible explanations10分钟
Reading3 个阅读材料
About Week 415分钟
Required Reading Week 4:20分钟
Instructions10分钟
Quiz1 个练习
Quiz 414分钟

讲师

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Pankaj Ghemawat

Professor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management

关于 IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

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