This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
本课程是 Global Challenges in Business 专项课程 专项课程的一部分
Global Strategy II: Doing Business in The Global Economy
提供方
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 2 小时
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 个视频 （总计 5 分钟）, 6 个阅读材料, 2 个测验
2 个视频
Meet Professor Bucheli2分钟
6 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
Updating Your Profile10分钟
Social Media10分钟
2 个练习
Orientation Quiz10分钟
Demographics Survey26分钟
完成时间为 4 小时
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
6 个视频 （总计 47 分钟）, 1 个阅读材料, 2 个测验
6 个视频
The Global Value Chain7分钟
Sources of Responsiveness and Cost Reduction Pressures11分钟
The Four Basic Global Strategies15分钟
Managing Pressures and International Differences6分钟
Like this course? Learn more with the iMBA! (Optional)1分钟
1 个阅读材料
Module 1 Readings and Resources10分钟
1 个练习
Module 1 Quiz44分钟
周
2完成时间为 2 小时
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
4 个视频 （总计 40 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Where to Go?4分钟
When to Go?6分钟
How Big or Small Should We Go?16分钟
1 个阅读材料
Module 2 Readings and Resources10分钟
1 个练习
Module 2 Quiz50分钟
周
3完成时间为 4 小时
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
6 个视频 （总计 54 分钟）, 1 个阅读材料, 2 个测验
6 个视频
Export10分钟
Licensing9分钟
Franchising5分钟
Joint Ventures9分钟
Wholly Owned Subsidiaries11分钟
Strategic Alliances7分钟
1 个阅读材料
Module 3 Readings and Resources10分钟
1 个练习
Module 3 Quiz50分钟
周
4完成时间为 3 小时
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
5 个视频 （总计 66 分钟）, 1 个阅读材料, 2 个测验
5 个视频
Basic Tools to Analyze Global Politics3分钟
General Principles of Geopolitical Risk24分钟
Elements of Domestic Politics Affecting Multinational Firms14分钟
Political Strategies of Multinational Corporations16分钟
1 个阅读材料
Module 4 Readings and Resources10分钟
2 个练习
Module 4 Quiz46分钟
End of Course Survey52分钟
4.9
5 个审阅热门审阅
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
The course was concise but included all the information required to get a full understanding of the subject
讲师
Marcelo Bucheli
Associate ProfessorDepartment of Business Administration, College of Business
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
关于 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
关于 Global Challenges in Business 专项课程
Learning Outcomes for the Specialization:
Upon completion of this specialization, you will be able to:
Understand how businesses function in the global marketplace.
Make ethical decisions to run a responsible business in the global marketplace.
Understand the role of business in addressing global challenges such as poverty and the environment.
Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
常见问题
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我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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