This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
Global Challenges in Business 专项课程伊利诺伊大学香槟分校课程信息
30,128 次近期查看
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 4 门课程（共 7 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为10 小时
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 4 门课程（共 7 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为10 小时
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。
如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
完成时间为 2 小时
2 个视频 （总计 5 分钟）, 5 个阅读材料, 1 个测验
2 个视频
Meet Professor Bucheli2分钟
5 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
Updating Your Profile10分钟
1 个练习
Orientation Quiz30分钟
完成时间为 2 小时
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
完成时间为 2 小时
6 个视频 （总计 47 分钟）, 1 个阅读材料, 2 个测验
6 个视频
The Global Value Chain7分钟
Sources of Responsiveness and Cost Reduction Pressures11分钟
The Four Basic Global Strategies15分钟
Managing Pressures and International Differences6分钟
Like this course? Learn more with the iMBA! (Optional)1分钟
1 个阅读材料
Module 1 Readings and Resources10分钟
1 个练习
Module 1 Quiz30分钟
完成时间为 1 小时
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
完成时间为 1 小时
4 个视频 （总计 40 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Where to Go?4分钟
When to Go?6分钟
How Big or Small Should We Go?16分钟
1 个阅读材料
Module 2 Readings and Resources10分钟
1 个练习
Module 2 Quiz30分钟
完成时间为 3 小时
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
完成时间为 3 小时
6 个视频 （总计 54 分钟）, 1 个阅读材料, 2 个测验
6 个视频
Export10分钟
Licensing9分钟
Franchising5分钟
Joint Ventures9分钟
Wholly Owned Subsidiaries11分钟
Strategic Alliances7分钟
1 个阅读材料
Module 3 Readings and Resources10分钟
1 个练习
Module 3 Quiz30分钟
完成时间为 2 小时
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
完成时间为 2 小时
6 个视频 （总计 69 分钟）, 2 个阅读材料, 1 个测验
6 个视频
Basic Tools to Analyze Global Politics3分钟
General Principles of Geopolitical Risk24分钟
Elements of Domestic Politics Affecting Multinational Firms14分钟
Political Strategies of Multinational Corporations16分钟
Gies Online Programs3分钟
2 个阅读材料
Module 4 Readings and Resources10分钟
Congratulations!10分钟
1 个练习
Module 4 Quiz30分钟
审阅
来自GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY的热门评论
由 MK 提供Sep 28, 2019
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
由 ER 提供Feb 19, 2019
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
由 SB 提供Apr 1, 2020
Very well designed course. Which clear the concept about the topic very easily. Also Prof. M Bucheli has explained it very well.
由 TN 提供Apr 30, 2020
it was a worthwhile course and I learnt a lot and my insight into the global economy and how it works have been amplified.
关于 Global Challenges in Business 专项课程
Learning Outcomes for the Specialization:
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
还有其他问题吗？请访问 学生帮助中心。
