This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in.
Global Challenges in Business 专项课程伊利诺伊大学香槟分校课程信息
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第 4 门课程（共 7 门）
完成时间大约为10 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 4 门课程（共 7 门）
完成时间大约为10 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。
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完成时间为 2 小时
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
完成时间为 2 小时
3 个视频 （总计 6 分钟）, 6 个阅读材料, 1 个测验
完成时间为 2 小时
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
完成时间为 2 小时
6 个视频 （总计 47 分钟）, 1 个阅读材料, 2 个测验
完成时间为 1 小时
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
完成时间为 1 小时
4 个视频 （总计 40 分钟）, 1 个阅读材料, 1 个测验
完成时间为 3 小时
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
完成时间为 3 小时
6 个视频 （总计 54 分钟）, 1 个阅读材料, 2 个测验
完成时间为 2 小时
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
完成时间为 2 小时
6 个视频 （总计 69 分钟）, 3 个阅读材料, 1 个测验
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来自GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY的热门评论
由 MK 提供Sep 28, 2019
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
由 ER 提供Feb 19, 2019
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
由 SB 提供Apr 1, 2020
Very well designed course. Which clear the concept about the topic very easily. Also Prof. M Bucheli has explained it very well.
由 TN 提供Apr 30, 2020
it was a worthwhile course and I learnt a lot and my insight into the global economy and how it works have been amplified.
关于 Global Challenges in Business 专项课程
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