课程信息
4.9
42 个评分
4 个审阅
专项课程

第 4 门课程(共 7 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:4 hours/week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)
专项课程

第 4 门课程(共 7 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:4 hours/week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
2 个视频 (总计 5 分钟), 6 个阅读材料, 2 个测验
Video2 个视频
Meet Professor Bucheli2分钟
Reading6 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
Updating Your Profile10分钟
Social Media10分钟
Quiz2 个练习
Orientation Quiz10分钟
Demographics Survey26分钟
完成时间(小时)
完成时间为 4 小时

Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?

The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations....
Reading
6 个视频 (总计 47 分钟), 1 个阅读材料, 2 个测验
Video6 个视频
The Global Value Chain7分钟
Sources of Responsiveness and Cost Reduction Pressures11分钟
The Four Basic Global Strategies15分钟
Managing Pressures and International Differences6分钟
Like this course? Learn more with the iMBA! (Optional)1分钟
Reading1 个阅读材料
Module 1 Readings and Resources10分钟
Quiz1 个练习
Module 1 Quiz44分钟
2
完成时间(小时)
完成时间为 2 小时

Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?

How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them. ...
Reading
4 个视频 (总计 40 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Where to Go?4分钟
When to Go?6分钟
How Big or Small Should We Go?16分钟
Reading1 个阅读材料
Module 2 Readings and Resources10分钟
Quiz1 个练习
Module 2 Quiz50分钟
3
完成时间(小时)
完成时间为 4 小时

Module 3: Entry Strategies of Multinational Corporations

When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages....
Reading
6 个视频 (总计 54 分钟), 1 个阅读材料, 2 个测验
Video6 个视频
Export10分钟
Licensing9分钟
Franchising5分钟
Joint Ventures9分钟
Wholly Owned Subsidiaries11分钟
Strategic Alliances7分钟
Reading1 个阅读材料
Module 3 Readings and Resources10分钟
Quiz1 个练习
Module 3 Quiz50分钟
4
完成时间(小时)
完成时间为 3 小时

Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?

When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop....
Reading
5 个视频 (总计 66 分钟), 1 个阅读材料, 2 个测验
Video5 个视频
Basic Tools to Analyze Global Politics3分钟
General Principles of Geopolitical Risk24分钟
Elements of Domestic Politics Affecting Multinational Firms14分钟
Political Strategies of Multinational Corporations16分钟
Reading1 个阅读材料
Module 4 Readings and Resources10分钟
Quiz2 个练习
Module 4 Quiz46分钟
End of Course Survey52分钟
4.9
4 个审阅Chevron Right

热门审阅

创建者 KDSep 26th 2018

The course was concise but included all the information required to get a full understanding of the subject

创建者 FTOct 9th 2018

Loved the course and the class format. Great videos and easy to follow.

讲师

Avatar

Marcelo Bucheli

Associate Professor
Department of Business Administration, College of Business
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Global Challenges in Business 专项课程

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

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