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学生对 ESSEC商学院 提供的 酒店分销基础 的评价和反馈

4.7
605 个评分
131 个审阅

课程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

热门审阅

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

筛选依据:

1 - 酒店分销基础 的 25 个评论(共 128 个)

创建者 Daniel H

Feb 05, 2019

I really liked this course and the insights given into hotel distribution and its channels. There have been things to take away from this which I have immediately been able to apply to my current job position and has positively affected the way I perceive and run my business today! The only sad part about this course is that it is a little outdated and a lot of complimentary reading links don't work!

创建者 Shamon R

Feb 19, 2019

I have learnt so much and now inspired to continue to learn more.... well structured course

创建者 Ramin Z

Jan 14, 2019

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

创建者 Thomas G

Feb 05, 2019

VERY DETAILED

创建者 Shakur R

Feb 25, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

创建者 Rahul S

Apr 05, 2019

Core Concepts and Easy to Relate!!

创建者 MARIA G S

Nov 10, 2015

I was pleasantly surprised to realize that I enjoyed this course! The topics were interesting and going through and passing the course assignments helped boost my confidence in discussing hotel business with industry partners. This course is highly recommended, thanks ESSEC and Coursera!

创建者 Segundo L H

Dec 04, 2015

G

创建者 Archontis C

Dec 03, 2015

Great course by talented professors! Thanks a lot!

创建者 Maxim B

Nov 13, 2017

The content of the course is very dense and of good value. I really enjoyed not only the quality of the lectures and energy of the professors, but also the diversity of assignments, ranging from reading business articles on related topics and analyzing hotels economics in terms of marketing expenditures. One thing that needs to improved - please add more up-to-date articles, so that business cases presented are relevant in such a fast-changing industry as on-line marketing.

创建者 Francisco B F

Nov 14, 2016

Very Good

创建者 Yanick L

Mar 08, 2017

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

创建者 Pratik Z

Mar 26, 2016

The course content is amazing and very informative. I am not from hospitality sector but I understood all the concepts and because of all the quizzes and assignments, now I feel more confident in finding a job in hospitality sector.

创建者 ken h

Nov 07, 2016

This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

创建者 keneisha A

Feb 19, 2017

love this course, learned a lot because of it. cant wait to start the next one

创建者 Karim S

Jan 16, 2017

Good insight on the basics of hotel distribution

创建者 Yarelis M S

Apr 03, 2017

I would like to say, this course have a great information, the videos are very interest. In the first week I though that could be, a little bit bored, but with the second week, I became more compromised with all information that bring.

创建者 Kevin J J

Mar 25, 2018

very useful and informative

创建者 Manish T

Oct 13, 2015

One of the best courses on Coursera. Thoughtfully designed and well structured.

创建者 Chawki E h

Jul 21, 2017

It is perfect .

创建者 Wilson E

Jun 13, 2017

This was a great course. I had no background knowledge of channel management and online travel agencies and indirect and direct marketing when I started. It has fulfilled my objective on being a better business partner with industry knowledge and has also helped build my business acumen.

创建者 Katrina G

Feb 12, 2018

At first it was hard to follow tutors due to thick accent and very speedy talking, but I managed to learn to pause at the right moments :) The content provided is great and very constructive, gives you a crash course.

创建者 Leonardo D

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

创建者 Paul C

Sep 16, 2016

Cours précis et très bien présenté

创建者 Xavier S

Jul 19, 2017

Really great course.