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酒店分销基础, ESSEC商学院

4.7
519 个评分
110 个审阅

课程信息

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

热门审阅

创建者 IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

创建者 LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

筛选依据:

107 个审阅

创建者 DANIEL RODRIGO PARRA ROMERO

Mar 11, 2019

In general, the module introduces to how optimising your distribution channels is a important part to be competitive into the hotel industry. Even though, there is a important inclination towards OTAs channels and Hotels brand.com sites, than for other traditional channels, it does cover main important points of today's challenges for properties.

创建者 Shakur Reajat

Feb 25, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

创建者 Shamon Rolle

Feb 19, 2019

I have learnt so much and now inspired to continue to learn more.... well structured course

创建者 Thomas Gyebi

Feb 05, 2019

VERY DETAILED

创建者 Daniel Hobden

Feb 05, 2019

I really liked this course and the insights given into hotel distribution and its channels. There have been things to take away from this which I have immediately been able to apply to my current job position and has positively affected the way I perceive and run my business today! The only sad part about this course is that it is a little outdated and a lot of complimentary reading links don't work!

创建者 Ramin Zeynalli

Jan 14, 2019

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

创建者 HARDESH HANDA

Dec 11, 2018

A very well planned and resourceful course on Hotel distribution which covers all the aspects of hotel distribution in 360* way.

创建者 Svetlana Gurevich

Dec 10, 2018

The course is very well structured, materials are comprehensive. I like the flexibility within deadlines, but good to have deadlines too for stimulation. What I would like to understand more is how my assignments get the final % marks and any feedback would be useful to receive.

创建者 Davit Dishdishyan

Nov 05, 2018

Both enjoyed the course and got a lot of useful information.

创建者 weng keat

Oct 23, 2018

i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.