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学生对 ESSEC商学院 提供的 酒店分销基础 的评价和反馈

4.7
587 个评分
126 个审阅

课程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

热门审阅

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

筛选依据:

1 - 酒店分销基础 的 25 个评论(共 123 个)

创建者 Daniel H

Feb 05, 2019

I really liked this course and the insights given into hotel distribution and its channels. There have been things to take away from this which I have immediately been able to apply to my current job position and has positively affected the way I perceive and run my business today! The only sad part about this course is that it is a little outdated and a lot of complimentary reading links don't work!

创建者 HARDESH H

Dec 11, 2018

A very well planned and resourceful course on Hotel distribution which covers all the aspects of hotel distribution in 360* way.

创建者 Thomas G

Feb 05, 2019

VERY DETAILED

创建者 Shamon R

Feb 19, 2019

I have learnt so much and now inspired to continue to learn more.... well structured course

创建者 Shakur R

Feb 25, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

创建者 DANIEL R P R

Mar 11, 2019

In general, the module introduces to how optimising your distribution channels is a important part to be competitive into the hotel industry. Even though, there is a important inclination towards OTAs channels and Hotels brand.com sites, than for other traditional channels, it does cover main important points of today's challenges for properties.

创建者 Ramin Z

Jan 14, 2019

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

创建者 karime e p g

Mar 20, 2019

extremely good, and a must take for any kind of business.

创建者 Rishi C

Aug 11, 2018

Love the course, very informative, nicely designed and delivered.

创建者 Antonio J R M

Sep 06, 2018

You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel

创建者 Kolodenko M

Oct 16, 2018

This course is very interesting. The material which is provided is unique.

创建者 weng k

Oct 23, 2018

i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.

创建者 Davit D

Nov 05, 2018

Both enjoyed the course and got a lot of useful information.

创建者 Olga S

Mar 01, 2016

Excellent course, very interesting material and great presentation!!! Thank you!

创建者 Yan N C W T

Dec 25, 2017

Superb course, gave me insights of fundamentals of hotel distribution in one place. gained full of knowledge on this subject. great!

创建者 Floris

May 03, 2016

Very good interesting an well explained course.

创建者 Enrique F

Aug 02, 2016

Great course. Would probably be better if a component of the grade was assigned by the professors and not only by peer-graded assesments.

创建者 Horacio L

Apr 28, 2018

Great content, presentation style, and structure.

创建者 Shivam S

May 15, 2016

It is a very informative, well designed course.

创建者 Alessandra G

Feb 10, 2016

Comprehensive and well structured. A.

创建者 Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

创建者 SONIA A

Jul 04, 2017

excellent course. thank you

创建者 António S P

Oct 18, 2015

Concise, objective, update and pratical.

创建者 Avril C

Jun 28, 2016

Extremely information course. This will definitely assist hotel managers to understand and manage their performance in the distribution landscape.

创建者 Quang V

Feb 23, 2016

Excellent!