课程信息

17,636 次近期查看

学生职业成果

33%

完成这些课程后已开始新的职业生涯

25%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:英语(English)

学生职业成果

33%

完成这些课程后已开始新的职业生涯

25%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为9 小时
英语(English)
字幕:英语(English)

提供方

ESSEC商学院 徽标

ESSEC商学院

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

Situational analysis

完成时间为 3 小时
6 个视频 (总计 22 分钟), 5 个阅读材料, 1 个测验
6 个视频
Situational Analysis: Peter O'Connor3分钟
First Interview with Greg Sayer, Owner of the hotel3分钟
Interview with Gabriella Bidewell, General Manager6分钟
Discussion between Sally Smith and Fred Adam, Revenue Mangers3分钟
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3分钟
5 个阅读材料
Hotel de l'étoile income statement10分钟
Hotel de l'étoile Distribution Report10分钟
Hotel de l'Etoile market segmentation report10分钟
Smith Travel Research Report: Trend report10分钟
Hotel location map10分钟
2

2

完成时间为 2 小时

Questionning the brand?

完成时间为 2 小时
1 个视频 (总计 4 分钟)
3

3

完成时间为 2 小时

Recommendations to the board Family

完成时间为 2 小时
1 个视频 (总计 1 分钟)
4

4

完成时间为 2 小时

Implementation of the strategy

完成时间为 2 小时
1 个视频 (总计 2 分钟)
1 个视频

审阅

来自HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS? 的热门评论

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关于 酒店管理:分销、营收和需求管理 专项课程

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
酒店管理:分销、营收和需求管理

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