Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor

来自 ESSEC商学院 的课程
Hôtel “De l'étoile” - a hotel in crisis?
30 评分
30 评分
课程 4(共 4 门,Specialization 酒店管理:分销、营收和需求管理
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.


  • Peter O'Connor
    Peter O'Connor
    Professor of information systems, Director of the MBA in Hospitality Management
    Information systems