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专项课程
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立即开始,按照自己的计划学习。
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初级

初级

完成时间(小时)

完成时间大约为6 小时

建议:6 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为6 小时

建议:6 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 9 小时

Inbound Business Strategy

From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about....
Reading
18 个视频 (总计 148 分钟), 5 个阅读材料, 1 个测验
Video18 个视频
What is inbound?8分钟
What is the inbound methodology?9分钟
What are the fundamentals of an inbound business?14分钟
What is a flywheel?6分钟
Combining Funnels and Flywheels5分钟
What are the inbound principles?6分钟
The inbound methodology and principles15分钟
The importance of defining your company's purpose3分钟
Identifying your company's purpose19分钟
Why do you need to set business goals?4分钟
How to set a goal that aligns with your company's purpose8分钟
How to prioritize short-term and long-term business goals4分钟
How HubSpot aligns its teams behind its goals2分钟
Why are buyer personas an important part of your inbound strategy?5分钟
How to create a buyer persona10分钟
What is the buyer's journey?9分钟
How to create a buyer's journey10分钟
Reading5 个阅读材料
How the Flywheel Killed HubSpot's Funnel20分钟
HubSpot'S Culture Code40分钟
A Management Framework for People Who Don’t Like Vegetables20分钟
Create Your Buyer Personass
Take the Inbound Certification exam!s
2
完成时间(小时)
完成时间为 6 小时

Sales & Marketing Alignment

In this module, you'll learn how to align marketing and sales for optimal efficiency....
Reading
16 个视频 (总计 103 分钟), 2 个阅读材料, 5 个测验
Video16 个视频
Developing a Sales Enablement Strategy6分钟
Sales Enablement in Action5分钟
The Importance of Having a Vision and Setting Goals4分钟
Creating a Revenue Goal4分钟
The Importance of Lead Qualification3分钟
Identifying Fit and Sales Readiness9分钟
Mastering Lead Qualification8分钟
The Importance of the Sales and Marketing SLA3分钟
Creating an SLA for Your Teams7分钟
Optimizing Your SLA9分钟
Beyond the SLA13分钟
The Importance of Customer Enablement4分钟
Helping Customers Fire Their Old Solutions4分钟
Encouraging People to Buy From You Again5分钟
Helping Your Customers Do the Job They Hired Your Product to Do7分钟
Reading2 个阅读材料
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20分钟
Customer Acquisition Vs.Retention Costs – Statistics And Trends30分钟
Quiz5 个练习
Introduction to Sales Enablement15分钟
Aligning Your Teams Around a Unified Revenue Goal15分钟
Developing a Lead Qualification Framework15分钟
Holding Your Teams Accountable With a Service-Level Agreement15分钟
Continuing Enablement After the Sale15分钟

讲师

Avatar

Kyle Jepson

Inbound Sales Professor

关于 HubSpot Academy

HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world. As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/. ...

关于 Sales Training for High Performing Teams 专项课程

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive....
Sales Training for High Performing Teams

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