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初级
完成时间大约为12 小时
英语(English)

讲师

可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
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初级
完成时间大约为12 小时
英语(English)

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HubSpot Academy

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 8 小时

Inbound Business Strategy

完成时间为 8 小时
18 个视频 (总计 148 分钟), 5 个阅读材料, 1 个测验
18 个视频
What is inbound?8分钟
What is the inbound methodology?9分钟
What are the fundamentals of an inbound business?14分钟
What is a flywheel?6分钟
Combining Funnels and Flywheels5分钟
What are the inbound principles?6分钟
The inbound methodology and principles15分钟
The importance of defining your company's purpose3分钟
Identifying your company's purpose19分钟
Why do you need to set business goals?4分钟
How to set a goal that aligns with your company's purpose8分钟
How to prioritize short-term and long-term business goals4分钟
How HubSpot aligns its teams behind its goals2分钟
Why are buyer personas an important part of your inbound strategy?5分钟
How to create a buyer persona10分钟
What is the buyer's journey?9分钟
How to create a buyer's journey10分钟
5 个阅读材料
How the Flywheel Killed HubSpot's Funnel20分钟
HubSpot'S Culture Code40分钟
A Management Framework for People Who Don’t Like Vegetables20分钟
Create Your Buyer Personas1小时
Take the Inbound Certification exam!2小时
2

2

完成时间为 4 小时

Sales & Marketing Alignment

完成时间为 4 小时
16 个视频 (总计 103 分钟), 2 个阅读材料, 5 个测验
16 个视频
Developing a Sales Enablement Strategy6分钟
Sales Enablement in Action5分钟
The Importance of Having a Vision and Setting Goals4分钟
Creating a Revenue Goal4分钟
The Importance of Lead Qualification3分钟
Identifying Fit and Sales Readiness9分钟
Mastering Lead Qualification8分钟
The Importance of the Sales and Marketing SLA3分钟
Creating an SLA for Your Teams7分钟
Optimizing Your SLA9分钟
Beyond the SLA13分钟
The Importance of Customer Enablement4分钟
Helping Customers Fire Their Old Solutions4分钟
Encouraging People to Buy From You Again5分钟
Helping Your Customers Do the Job They Hired Your Product to Do7分钟
2 个阅读材料
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20分钟
Customer Acquisition Vs.Retention Costs – Statistics And Trends30分钟
5 个练习
Introduction to Sales Enablement15分钟
Aligning Your Teams Around a Unified Revenue Goal15分钟
Developing a Lead Qualification Framework15分钟
Holding Your Teams Accountable With a Service-Level Agreement15分钟
Continuing Enablement After the Sale15分钟

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