课程信息
4.4
115 个评分
13 个审阅
专项课程

第 3 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为6 小时

建议:1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)...
专项课程

第 3 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为6 小时

建议:1-3 hours/week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence. ...
Reading
7 个视频(共 38 分钟), 4 个阅读材料
Video7 个视频
Jump-Starting Your Organization's Infleuience7分钟
New and Emerging Content Trends6分钟
Creating Shareworthy Content5分钟
What Does Your Audience Find Interesting4分钟
Making the Most of Limited Resources4分钟
Putting the "Strategy" in Content Strategy5分钟
Reading4 个阅读材料
What is Content Strategy?10分钟
Course Content10分钟
How Do I Get the Most Out of This Course?10分钟
Meet the Team10分钟
2
完成时间(小时)
完成时间为 3 小时

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media....
Reading
6 个视频(共 44 分钟), 1 个阅读材料, 1 个测验
Video6 个视频
Considerations When Developing Content Strategy10分钟
Your Role with Your Audience7分钟
The Best Social Strategies8分钟
Proving Social ROI5分钟
ROI in Any Organization7分钟
Reading1 个阅读材料
Social Strategies with Bottom-Line ROI10分钟
3
完成时间(小时)
完成时间为 1 小时

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification. ...
Reading
10 个视频(共 58 分钟), 1 个阅读材料
Video10 个视频
Interactivity's Impact on Storytelling3分钟
Personalize Your Interactions6分钟
Telling Stories Through Gamification8分钟
Examples of Interactivity1分钟
Creating a Lean-Back Experience7分钟
An Interactive Trap1分钟
When an Interactive Barrier has Reward6分钟
Data Visualization4分钟
Narrative Transport6分钟
Reading1 个阅读材料
Join us for MOOC 4 - Ensuring Your Content's Impact!10分钟
4.4
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 JTAug 29th 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

创建者 HCJul 11th 2018

Practical and interesting, with takeaways that I can implement in my business immediately.

讲师

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Content Strategy for Professionals 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

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