课程信息

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:8 weeks of study, 6-8 hours/week...

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

建议:8 weeks of study, 6-8 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2 个视频 (总计 5 分钟), 7 个阅读材料, 1 个测验
2 个视频
Meet Instructor Doug Laney1分钟
7 个阅读材料
Syllabus15分钟
More Information About the Instructor10分钟
About the Discussion Forums5分钟
Glossary10分钟
Brand Description1分钟
Updating Your Profile5分钟
Build a Learning Community with Social Media5分钟
1 个练习
Orientation Quiz10分钟
完成时间为 2 小时

Module 1A: What is Information?

In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics. ...
6 个视频 (总计 45 分钟), 2 个阅读材料, 6 个测验
6 个视频
1A-2 Information and Technology9分钟
1A-3 Information as an Asset6分钟
1A-4.1. A Brief History of Accounting Part 18分钟
1A-4.2. A Brief History of Accounting Part 24分钟
1A-5 Is Information Property?9分钟
2 个阅读材料
Module 1A Overview10分钟
Module 1A Readings and Resources10分钟
6 个练习
Lesson 1A-1 Knowledge Check5分钟
Lesson 1A-2 Knowledge Check5分钟
Lesson 1A-3 Knowledge Check5分钟
Lesson 1A-4 Knowledge Check5分钟
Lesson 1A-5 Knowledge Check5分钟
Module 1A Quiz30分钟
2
完成时间为 3 小时

Module 2A The Economics of Information

In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses....
9 个视频 (总计 77 分钟), 2 个阅读材料, 9 个测验
9 个视频
2A-2 Other Economic Characteristics of Information10分钟
2A-3 Adapting Economic Principles for Information5分钟
2A-4 The Supply, Demand, and Pricing of Information5分钟
2A-5 The Marginal Utility of Information5分钟
2A-6 Opportunity Cost of Information Choices2分钟
2A-7 The Production Possibilities of Information6分钟
Interview with Steve Miller20分钟
Interview with Cindi Howson16分钟
2 个阅读材料
Module 2A Overview10分钟
Module 2A Readings and Resources10分钟
9 个练习
Lesson 2A-1 Knowledge Check5分钟
Lesson 2A-2 Knowledge Check5分钟
Lesson 2A-3 Knowledge Check5分钟
Lesson 2A-4 Knowledge Check5分钟
Lesson 2A-5 Knowledge Check5分钟
Lesson 2A-6 Knowledge Check5分钟
Lesson 2A-7 Knowledge Check5分钟
Lesson 2A-8 Knowledge Check5分钟
Module 2A Quiz30分钟
3
完成时间为 4 小时

Module 3A Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information....
15 个视频 (总计 106 分钟), 2 个阅读材料, 11 个测验
15 个视频
3A-2 Growing the Business Through Information11分钟
3A-3 Information as a Form of Currency4分钟
3A-4 Using Information to Reduce Expenses8分钟
3A-5 Using Information to Reduce risks and Improve Well-Being7分钟
3A-6.1. Taking an Information Management Approach to Monetizing Information2分钟
3A-6.2. Establishing an Information Product Management Function2分钟
3A-6.3. Identify Available Information Assets6分钟
3A-7 Establish What Success Looks Like1分钟
3A-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2分钟
3A-8.2. Adapt High-Value Monetization Ideas from Other Industries1分钟
3A-8.3. Test Ideas for Feasibility4分钟
3A-8.4. Preparing, Packaging, and Marketing Information Assets1分钟
Interview with Mile Rollings22分钟
Interview with Graham Waller23分钟
2 个阅读材料
Module 3A Overview10分钟
Module 3A Readings and Resources10分钟
10 个练习
Lesson 3A-1 Knowledge Check5分钟
Lesson 3A-2 Knowledge Check5分钟
Lesson 3A-3 Knowledge Check5分钟
Lesson 3A-4 Knowledge Check5分钟
Lesson 3A-5 Knowledge Check5分钟
Lesson 3A-6 Knowledge Check5分钟
Lesson 3A-7 Knowledge Check5分钟
Lesson 3A-8 Knowledge Check10分钟
Lesson 3A-9 Knowledge Check5分钟
Module 3A Quiz30分钟
4
完成时间为 2 小时

Module 4A Applied Analytics

Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized....
5 个视频 (总计 39 分钟), 2 个阅读材料, 6 个测验
5 个视频
4A-2 Advanced Analytics for Monetizing Information7分钟
4A-3 Exploiting Big Data7分钟
4A-4 Improved and Actionable Decision Making9分钟
4A-5 Identifying Monetizable Insights8分钟
2 个阅读材料
Module 4A Overview10分钟
Module 4A Readings and Resources10分钟
6 个练习
Lesson 4A-1 Knowledge Check5分钟
Lesson 4A-2 Knowledge Check5分钟
Lesson 4A-3 Knowledge Check5分钟
Lesson 4A-4 Knowledge Check5分钟
Lesson 4A-5 Knowledge Check10分钟
Module 4A Quiz30分钟

讲师

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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