Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.
课程信息
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初级
完成时间大约为14 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）
您将学到的内容有
Appreciate the unique economic, accounting, and legal characteristics of information.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Identify and adapt traditional asset management principles and practices toward the improved management of information assets.
Measure information’s various value characteristics to help justify or prove information-related expenditures.
您将获得的技能
strategyAccountingData AnalysisBig DataInnovation
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 越南语, 韩语, 德语（German）, 俄语（Russian）, 土耳其语（Turkish）, 英语（English）, 西班牙语（Spanish）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Science in Accountancy (iMSA)。
如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
完成时间为 2 小时
2 个视频 （总计 5 分钟）, 8 个阅读材料, 1 个测验
8 个阅读材料
Syllabus15分钟
ePub10分钟
More Information About the Instructor10分钟
About the Discussion Forums5分钟
Glossary10分钟
Brand Description1分钟
Updating Your Profile5分钟
Build a Learning Community with Social Media5分钟
1 个练习
Orientation Quiz30分钟
完成时间为 2 小时
Module 1: What is Information?
In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics.
完成时间为 2 小时
6 个视频 （总计 45 分钟）, 2 个阅读材料, 6 个测验
6 个视频
1-2 Information and Technology9分钟
1-3 Information as an Asset6分钟
1-4.1. A Brief History of Accounting Part 18分钟
1-4.2. A Brief History of Accounting Part 24分钟
1-5 Is Information Property?9分钟
2 个阅读材料
Module 1 Overview10分钟
Module 1 Readings and Resources10分钟
6 个练习
Lesson 1-1 Knowledge Check5分钟
Lesson 1-2 Knowledge Check5分钟
Lesson 1-3 Knowledge Check5分钟
Lesson 1-4 Knowledge Check5分钟
Lesson 1-5 Knowledge Check5分钟
Module 1 Quiz30分钟
完成时间为 3 小时
Module 2 The Economics of Information
In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses.
完成时间为 3 小时
9 个视频 （总计 77 分钟）, 2 个阅读材料, 9 个测验
9 个视频
2-2 Other Economic Characteristics of Information10分钟
2-3 Adapting Economic Principles for Information5分钟
2-4 The Supply, Demand, and Pricing of Information5分钟
2-5 The Marginal Utility of Information5分钟
2-6 Opportunity Cost of Information Choices2分钟
2-7 The Production Possibilities of Information6分钟
Interview with Steve Miller20分钟
Interview with Cindi Howson16分钟
2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings and Resources10分钟
9 个练习
Lesson 2-1 Knowledge Check5分钟
Lesson 2-2 Knowledge Check5分钟
Lesson 2-3 Knowledge Check5分钟
Lesson 2-4 Knowledge Check5分钟
Lesson 2-5 Knowledge Check5分钟
Lesson 2-6 Knowledge Check5分钟
Lesson 2-7 Knowledge Check5分钟
Lesson 2-8 Knowledge Check5分钟
Module 2 Quiz30分钟
完成时间为 4 小时
Module 3 Methods for Monetizing Information
In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information.
完成时间为 4 小时
15 个视频 （总计 106 分钟）, 2 个阅读材料, 11 个测验
15 个视频
3-2 Growing the Business Through Information11分钟
3-3 Information as a Form of Currency4分钟
3-4 Using Information to Reduce Expenses8分钟
3-5 Using Information to Reduce Risks and Improve Well-Being7分钟
3-6.1. Taking an Information Management Approach to Monetizing Information2分钟
3-6.2. Establishing an Information Product Management Function2分钟
3-6.3. Identify Available Information Assets6分钟
3-7 Establish What Success Looks Like1分钟
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2分钟
3-8.2. Adapt High-Value Monetization Ideas from Other Industries1分钟
3-8.3. Test Ideas for Feasibility4分钟
3-8.4. Preparing, Packaging, and Marketing Information Assets1分钟
Interview with Mike Rollings22分钟
Interview with Graham Waller23分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings and Resources10分钟
10 个练习
Lesson 3-1 Knowledge Check5分钟
Lesson 3-2 Knowledge Check5分钟
Lesson 3-3 Knowledge Check5分钟
Lesson 3-4 Knowledge Check5分钟
Lesson 3-5 Knowledge Check5分钟
Lesson 3-6 Knowledge Check5分钟
Lesson 3-7 Knowledge Check5分钟
Lesson 3-8 Knowledge Check10分钟
Lesson 3-9 Knowledge Check5分钟
Module 3 Quiz30分钟
完成时间为 3 小时
Module 4 Applied Analytics
Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized.
完成时间为 3 小时
6 个视频 （总计 43 分钟）, 3 个阅读材料, 6 个测验
6 个视频
4-2 Advanced Analytics for Monetizing Information7分钟
4-3 Exploiting Big Data7分钟
4-4 Improved and Actionable Decision Making9分钟
4-5 Identifying Monetizable Insights8分钟
Gies Online Programs3分钟
3 个阅读材料
Module 4 Overview10分钟
Module 4 Readings and Resources10分钟
Congratulations10分钟
6 个练习
Lesson 4-1 Knowledge Check30分钟
Lesson 4-2 Knowledge Check5分钟
Lesson 4-3 Knowledge Check5分钟
Lesson 4-4 Knowledge Check5分钟
Lesson 4-5 Knowledge Check15分钟
Module 4 Quiz30分钟
审阅
来自INFONOMICS I: BUSINESS INFORMATION ECONOMICS AND DATA MONETIZATION的热门评论
由 IU 提供Jan 8, 2020
I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue
由 PJ 提供Oct 30, 2020
A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.
由 RW 提供May 8, 2019
To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.
由 LV 提供May 31, 2020
A starters course with real life insights and cases. Best for professionals trying to under the nature of BI and Data Monetisation.
关于 Introduction to Business Analytics and Information Economics 专项课程
This specialization targets learners who seek to understand the opportunities that data and analytics present for their organization and those interested in the value of and implications for data as an asset to their organization. Individuals who manage data and make decisions about how data can be leveraged in their organization will find this specialization of particular value.
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