Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
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课程信息
您将获得的技能
- Market Research
- Business Model
- Business Modeling
- Value Proposition
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马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
授课大纲 - 您将从这门课程中学到什么
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
审阅
- 5 stars74.37%
- 4 stars17.29%
- 3 stars5.18%
- 2 stars1.88%
- 1 star1.25%
来自创新企业家:从理念到市场的热门评论
Excellent course! The absolute BEST course an entrepreneur can take to learn how to truly grown and expand their business!
Course is very detailed and content is rich. The method of delivery and the quality of the lecture videos is quite high and commendable.
Excellent course, which helped gain a lot of knowledge from great faculty, thank you university of Maryland and Coursera
One of the best courses I've done on entrepreneurship. Very concise and direct learnings.
关于 创业:创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

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