Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
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创业：创建创新型企业 专项课程马里兰大学帕克分校课程信息
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100% 在线
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第 2 门课程（共 4 门）
完成时间大约为11 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将获得的技能
- Market Research
- Business Model
- Business Modeling
- Value Proposition
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
完成时间大约为11 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
授课大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
完成时间为 3 小时
10 个视频 （总计 66 分钟）, 9 个阅读材料, 1 个测验
完成时间为 2 小时
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
完成时间为 2 小时
8 个视频 （总计 64 分钟）, 1 个阅读材料, 1 个测验
完成时间为 2 小时
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
完成时间为 2 小时
9 个视频 （总计 77 分钟）, 1 个阅读材料, 1 个测验
完成时间为 2 小时
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
完成时间为 2 小时
10 个视频 （总计 91 分钟）, 1 个阅读材料, 1 个测验
审阅
- 5 stars74.37%
- 4 stars17.29%
- 3 stars5.18%
- 2 stars1.88%
- 1 star1.25%
来自创新企业家：从理念到市场的热门评论
由 JL 提供Feb 7, 2016
Excellent course! The absolute BEST course an entrepreneur can take to learn how to truly grown and expand their business!
由 CO 提供May 27, 2020
Course is very detailed and content is rich. The method of delivery and the quality of the lecture videos is quite high and commendable.
由 CB 提供Jan 30, 2021
Excellent course, which helped gain a lot of knowledge from great faculty, thank you university of Maryland and Coursera
由 AA 提供Sep 2, 2017
One of the best courses I've done on entrepreneurship. Very concise and direct learnings.
关于 创业：创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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