课程信息
4.3
220 个评分
56 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:3-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语...

您将获得的技能

Market ResearchBusiness ModelBusiness ModelingValue Proposition
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为11 小时

建议:3-5 hours/week...
可选语言

英语(English)

字幕:英语(English), 越南语...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Introduction

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization....
Reading
11 个视频(共 77 分钟), 7 个阅读材料, 1 个测验
Video11 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship11分钟
Introduction to the Course1分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1分钟
What are entrepreneurial opportunities?11分钟
What factors influence the feasibility of an innovation?15分钟
Which innovation strategy: technology-push or market-pull?8分钟
Product-market fit8分钟
How do you develop a business model6分钟
Walkthrough of the business model canvas - Part 15分钟
Walkthrough of the business model canvas - Part 24分钟
Reading7 个阅读材料
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10分钟
Meet the Faculty10分钟
Connect with your classmates10分钟
Slides10分钟
Instructions for the Quiz10分钟
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分钟
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分钟
Quiz1 个练习
Initial Business Model Canvas18分钟
2
完成时间(小时)
完成时间为 1 小时

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed....
Reading
8 个视频(共 64 分钟), 1 个阅读材料, 1 个测验
Video8 个视频
Customer types8分钟
Customer archetypes4分钟
Customer segments and business models6分钟
Customer segments, value propositions, product features12分钟
How to map your value?5分钟
How to interview customers?5分钟
How to get insights from your customers?11分钟
Reading1 个阅读材料
Slides10分钟
Quiz1 个练习
Discovering and Interviewing Your Customers10分钟
3
完成时间(小时)
完成时间为 2 小时

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation....
Reading
9 个视频(共 77 分钟), 1 个阅读材料, 1 个测验
Video9 个视频
The DNA of customer-centricity6分钟
Crossing the chasm6分钟
Qualitative and quantitative marketing research11分钟
Importance and methods of market segmentation9分钟
Focusing on the target market6分钟
Beyond the chasm9分钟
Strategic implications of beyond the chasm10分钟
E-commerce: The internet as a selling platform7分钟
Reading1 个阅读材料
Slides10分钟
Quiz1 个练习
Product Understanding and Marketing12分钟
4
完成时间(小时)
完成时间为 2 小时

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities....
Reading
10 个视频(共 91 分钟), 1 个阅读材料, 1 个测验
Video10 个视频
Why and how to prototype14分钟
Rapid prototyping and development5分钟
Lean startup MVPs4分钟
Choosing a wireframing/UX prototyping tool11分钟
Anatomy of an experience map10分钟
What you'll learn from user testing6分钟
Analytics and insight8分钟
Troubleshooting your customer discovery10分钟
Levels of a product/service11分钟
Reading1 个阅读材料
Lecture Slides10分钟
Quiz1 个练习
Prototyping and Testing10分钟
4.3

热门审阅

创建者 GGFeb 13th 2016

Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans

创建者 MMMar 6th 2016

excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities

讲师

Avatar

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

关于 University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

关于 Entrepreneurship: Launching an Innovative Business 专项课程

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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