Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
提供方
创业：创建创新型企业 专项课程马里兰大学帕克分校课程信息
44,189 次近期查看
学生职业成果
50%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为11 小时
英语（English）
字幕：英语（English）, 越南语
您将获得的技能
Market ResearchBusiness ModelBusiness ModelingValue Proposition
学生职业成果
50%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 4 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为11 小时
英语（English）
字幕：英语（English）, 越南语
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
完成时间为 3 小时
10 个视频 （总计 66 分钟）, 8 个阅读材料, 1 个测验
10 个视频
Introduction to the Course1分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1分钟
What are entrepreneurial opportunities?11分钟
What factors influence the feasibility of an innovation?15分钟
Which innovation strategy: technology-push or market-pull?8分钟
Product-market fit8分钟
How do you develop a business model6分钟
Walkthrough of the business model canvas - Part 15分钟
Walkthrough of the business model canvas - Part 24分钟
8 个阅读材料
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10分钟
Meet the Faculty10分钟
Connect with your classmates10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
Slides10分钟
Instructions for the Quiz10分钟
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分钟
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分钟
1 个练习
Initial Business Model Canvas30分钟
完成时间为 2 小时
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
完成时间为 2 小时
8 个视频 （总计 64 分钟）, 1 个阅读材料, 1 个测验
8 个视频
Customer types8分钟
Customer archetypes4分钟
Customer segments and business models6分钟
Customer segments, value propositions, product features12分钟
How to map your value?5分钟
How to interview customers?5分钟
How to get insights from your customers?11分钟
1 个阅读材料
Slides10分钟
1 个练习
Discovering and Interviewing Your Customers30分钟
完成时间为 2 小时
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
完成时间为 2 小时
9 个视频 （总计 77 分钟）, 1 个阅读材料, 1 个测验
9 个视频
The DNA of customer-centricity6分钟
Crossing the chasm6分钟
Qualitative and quantitative marketing research11分钟
Importance and methods of market segmentation9分钟
Focusing on the target market6分钟
Beyond the chasm9分钟
Strategic implications of beyond the chasm10分钟
E-commerce: The internet as a selling platform7分钟
1 个阅读材料
Slides10分钟
1 个练习
Product Understanding and Marketing30分钟
完成时间为 2 小时
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
完成时间为 2 小时
10 个视频 （总计 91 分钟）, 1 个阅读材料, 1 个测验
10 个视频
Why and how to prototype14分钟
Rapid prototyping and development5分钟
Lean startup MVPs4分钟
Choosing a wireframing/UX prototyping tool11分钟
Anatomy of an experience map10分钟
What you'll learn from user testing6分钟
Analytics and insight8分钟
Troubleshooting your customer discovery10分钟
Levels of a product/service11分钟
1 个阅读材料
Lecture Slides10分钟
1 个练习
Prototyping and Testing30分钟
审阅
来自创新企业家：从理念到市场的热门评论
由 AA 提供Apr 27, 2020
Beautiful course, extremely useful. I have learned a lot and have recommended it to all my team members. I will go over the material for a long time, there's just so much to learn and implement.
由 DS 提供May 27, 2020
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
由 MS 提供Jan 14, 2017
An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.
由 GG 提供Feb 12, 2016
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
关于 创业：创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
还有其他问题吗？请访问 学生帮助中心。
