About this course: Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Created by: University of Maryland, College Park
Taught by: Dr. Thomas J. Mierzwa, Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
| Basic Info | Course 2 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization |
| Commitment | 3-5 hours/week |
| Language | English, Subtitles: Vietnamese |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
11 videos, 7 readings
- Video: Preview of the Course
- Reading: Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
- Reading: Meet the Faculty
- Reading: Connect with your classmates
- Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Video: Introduction to the Course
- Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
- Video: What are entrepreneurial opportunities?
- Video: What factors influence the feasibility of an innovation?
- Video: Which innovation strategy: technology-push or market-pull?
- Video: Product-market fit
- Video: How do you develop a business model
- Video: Walkthrough of the business model canvas - Part 1
- Video: Walkthrough of the business model canvas - Part 2
- Reading: Slides
- Reading: Instructions for the Quiz
- Reading: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- Reading: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Graded: Initial Business Model Canvas
WEEK 2
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
8 videos, 1 reading
- Video: What do customers want to know?
- Video: Customer types
- Video: Customer archetypes
- Video: Customer segments and business models
- Video: Customer segments, value propositions, product features
- Video: How to map your value?
- Video: How to interview customers?
- Video: How to get insights from your customers?
- Reading: Slides
Graded: Discovering and Interviewing Your Customers
WEEK 3
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
9 videos, 1 reading
- Video: Customer value
- Video: The DNA of customer-centricity
- Video: Crossing the chasm
- Video: Qualitative and quantitative marketing research
- Video: Importance and methods of market segmentation
- Video: Focusing on the target market
- Video: Beyond the chasm
- Video: Strategic implications of beyond the chasm
- Video: E-commerce: The internet as a selling platform
- Reading: Slides
Graded: Product Understanding and Marketing
WEEK 4
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
10 videos, 1 reading
- Video: Planning for prototyping
- Video: Why and how to prototype
- Video: Rapid prototyping and development
- Video: Lean startup MVPs
- Video: Choosing a wireframing/UX prototyping tool
- Video: Anatomy of an experience map
- Video: What you'll learn from user testing
- Video: Analytics and insight
- Video: Troubleshooting your customer discovery
- Video: Levels of a product/service
- Reading: Lecture Slides
Graded: Prototyping and Testing
WEEK 5
Building a Team
This modules addresses how to find, hire, and motivate your employees.
7 videos, 2 readings
- Video: Recruiting people to your cause
- Video: Hiring employees
- Video: Platforms for finding talent
- Video: Cross pollination and team configuration
- Video: Directing the rider
- Video: Motivating the elephant
- Reading: Slides
- Video: Information Session
- Reading: Learn More
Graded: Building the Team
Graded: Final Business Model Canvas
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
This was a very informative course and I would highly recommend it to anyone who's eager to learn the basics of formulating a business model.
Great course, very useful for entrepreneurs
some of the lectures are very informative, inspiring, have content that I didn't see in other entrepreneur courses provided by other institutions, these lecturers concerning are great. but some are disappointing. the lecturers just not very enthusiastic and profressional. the sound effect of videos is a little bit poor. hope the next course will be better.
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Excellent course!