Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:
* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
提供方
17,466 人已注册！
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 3 小时
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
11 个视频 （总计 77 分钟）, 7 个阅读材料, 1 个测验
11 个视频
Preview of the Master of Professional Studies in Technology Entrepreneurship11分钟
Introduction to the Course1分钟
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1分钟
What are entrepreneurial opportunities?11分钟
What factors influence the feasibility of an innovation?15分钟
Which innovation strategy: technology-push or market-pull?8分钟
Product-market fit8分钟
How do you develop a business model6分钟
Walkthrough of the business model canvas - Part 15分钟
Walkthrough of the business model canvas - Part 24分钟
7 个阅读材料
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10分钟
Meet the Faculty10分钟
Connect with your classmates10分钟
Slides10分钟
Instructions for the Quiz10分钟
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10分钟
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10分钟
1 个练习
Initial Business Model Canvas18分钟
周
2完成时间为 1 小时
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
8 个视频 （总计 64 分钟）, 1 个阅读材料, 1 个测验
8 个视频
Customer types8分钟
Customer archetypes4分钟
Customer segments and business models6分钟
Customer segments, value propositions, product features12分钟
How to map your value?5分钟
How to interview customers?5分钟
How to get insights from your customers?11分钟
1 个阅读材料
Slides10分钟
1 个练习
Discovering and Interviewing Your Customers10分钟
周
3完成时间为 2 小时
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
9 个视频 （总计 77 分钟）, 1 个阅读材料, 1 个测验
9 个视频
The DNA of customer-centricity6分钟
Crossing the chasm6分钟
Qualitative and quantitative marketing research11分钟
Importance and methods of market segmentation9分钟
Focusing on the target market6分钟
Beyond the chasm9分钟
Strategic implications of beyond the chasm10分钟
E-commerce: The internet as a selling platform7分钟
1 个阅读材料
Slides10分钟
1 个练习
Product Understanding and Marketing12分钟
周
4完成时间为 2 小时
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
10 个视频 （总计 91 分钟）, 1 个阅读材料, 1 个测验
10 个视频
Why and how to prototype14分钟
Rapid prototyping and development5分钟
Lean startup MVPs4分钟
Choosing a wireframing/UX prototyping tool11分钟
Anatomy of an experience map10分钟
What you'll learn from user testing6分钟
Analytics and insight8分钟
Troubleshooting your customer discovery10分钟
Levels of a product/service11分钟
1 个阅读材料
Lecture Slides10分钟
1 个练习
Prototyping and Testing10分钟
4.3
58 个审阅67%
完成这些课程后已开始新的职业生涯
75%
通过此课程获得实实在在的工作福利
热门审阅
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities
讲师
Dr. Thomas J. Mierzwa
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
关于 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
关于 创业：创建创新型企业 专项课程
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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