McCann Point of View: How Should a Creative Brief Be? What are the Main Steps of the Creative Process?

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Skills You'll Learn

Advertising, Communication, Integrated Marketing Communications, Marketing Management, Marketing Mix

Reviews

4.7 (2,275 ratings)

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SD

Apr 20, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

CA

Dec 17, 2020

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

From the lesson

Advertising Management & Design

Taught By

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    Eda Sayin

    Professor

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