This course begins with an overview of general intellectual property law in the United States, then examines how the policy choices behind those laws shapes the behavior of major players in the healthcare industry. We will examine how patents and trademarks shape the behavior of pharmaceutical companies, and how complex issues involving medical research in university settings, and ownership of genetic information and material, are resolved by intellectual property laws. The course concludes with in-depth case studies of an international pharmaceutical company, a major medical device company, and a start-up in the emerging DNA-testing industry.
本课程是 Healthcare Law 专项课程 专项课程的一部分
Intellectual Property in the Healthcare Industry
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课程信息
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您将学到的内容有
- Identify the various forms of intellectual property protection available under U.S. Law
- Understand the special intellectual property laws developed for the healthcare and pharmaceutical industries, especially as regards to drug patents
- Examine how the law has responded to cutting-edge medical developments such as ownership of genetic material and genetic information
- Recognize the variety of intellectual property strategies employed by healthcare-oriented businesses of all sizes
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第 3 门课程（共 4 门）
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初级
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
完成时间大约为8 小时
建议：4 weeks, 3-4 hours/week
英语（English）
字幕：英语（English）
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
完成时间为 3 小时
8 个视频 （总计 60 分钟）, 3 个阅读材料, 4 个测验
8 个视频
Why Learn About Intellectual Property Law?7分钟
Expansion of Intellectual Property6分钟
Patents10分钟
Trademarks12分钟
Copyright7分钟
Other Regimes6分钟
Takeaway Points3分钟
3 个阅读材料
Optional Reading: Intellectual Property Overview20分钟
Optional Reading: Why IP is Valuable45分钟
Overlaps in IP30分钟
4 个练习
Patent Quiz4分钟
Trademarks Quiz4分钟
Copyrights Quiz4分钟
Module 1 Quiz15分钟
完成时间为 3 小时
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
完成时间为 3 小时
7 个视频 （总计 50 分钟）, 4 个阅读材料, 3 个测验
7 个视频
Basic Intellectual Property Economics8分钟
The Mechanisms of Intellectual Property Rights8分钟
The Costs of Intellectual Property6分钟
Mechanism of IP Rights as Property6分钟
Balance of Intellectual Property Rights7分钟
Takeaway Points2分钟
4 个阅读材料
Is IP a Natural or Utilitarian Right?25分钟
IP as a Public Good25分钟
IP and Monopolies10分钟
Costs and Benefits to Patents25分钟
3 个练习
IP Theories2分钟
Costs of IP2分钟
Module 2 Quiz20分钟
完成时间为 2 小时
Special Intellectual Property Rules for Healthcare
This module will explore the innovative ways in which intellectual property law has responded to the unique demands and features of the modern healthcare industry.
完成时间为 2 小时
10 个视频 （总计 55 分钟）, 3 个阅读材料, 1 个测验
10 个视频
Introduction5分钟
Special IP Rules for Healthcare5分钟
Unique Role of Patents in Pharmaceutical Drugs10分钟
Consequences of Hatch-Waxman Act6分钟
Biologics Price Competition and Innovation Act5分钟
Special Applications of IP in Healthcare4分钟
Ownership of Research in Healthcare6分钟
Who Owns Your Body?3分钟
Experimentation in Patent Law3分钟
Module 3 Takeaway Points3分钟
3 个阅读材料
The U.S. Patent System's Effect on Drug Innovation30分钟
Regulating Against Reverse Payment25分钟
Body Ownership20分钟
1 个练习
Module 3 Quiz15分钟
完成时间为 2 小时
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major healthcare companies: 23 and Me, Novartis, and Medtronic.
完成时间为 2 小时
5 个视频 （总计 40 分钟）, 3 个阅读材料, 2 个测验
5 个视频
Case Study: 23 and Me6分钟
Case Study: Novartis13分钟
Case Study: Novartis Part 24分钟
Case Study: Medtronic4分钟
3 个阅读材料
Novartis and Pharmaceutical IP Strategies25分钟
Medtronic Products10分钟
Medtronic Sues for Patent Infringement10分钟
2 个练习
Review of IP Forms6分钟
Course Final Exam45分钟
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宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
关于 Healthcare Law 专项课程
This Specialization is designed to help you navigate the complex legal framework that governs modern health systems. You will learn the fundamentals of American health law, then explore how privacy law shapes the relationship between healthcare providers and their patients. You will also learn how intellectual property law influences everything from the pharmaceutical industry, to medical research, to cutting-edge ethical issues involved in emerging technologies such as DNA-testing. Finally, the specialization will conclude with a study of how other countries vary in their approaches to solving the common problems that face all health systems.
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