The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
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课程信息
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第 6 门课程（共 6 门）
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完成时间大约为11 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
学生职业成果
50%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 6 门课程（共 6 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为11 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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伦敦大学
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
教学大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
完成时间为 4 小时
15 个视频 （总计 78 分钟）, 3 个阅读材料, 3 个测验
15 个视频
The Business Plan | Introduction44
1.2 Layout of Plan4分钟
1.3 Products and Services1分钟
1.4 The Marketing Plan5分钟
1.5 Products Review2分钟
1.6 Customers Review5分钟
1.7 Competitor Analysis5分钟
1.8 Marketing Strategies4分钟
1.9 Pricing6分钟
1.10 Operational Plan12分钟
1.11 Management and Organisation4分钟
1.12 Financial Plan10分钟
1.13 Appendices1分钟
1.14 Refining The Plan8分钟
3 个阅读材料
Useful Links and References10分钟
Glossary of Terms10分钟
The Business Plan Template10分钟
2 个练习
Reflective quiz30分钟
Week One Quiz30分钟
完成时间为 3 小时
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
完成时间为 3 小时
15 个视频 （总计 86 分钟）, 4 个阅读材料, 1 个测验
15 个视频
2.1 Pricing part one10分钟
2.2 Pricing part two9分钟
2.3 Sales forecast 15分钟
2.4 Cash forecast 15分钟
2.5 Forecast examples 1 (Ian Speedy)12分钟
2.6 The business cycle6分钟
2.7 Accounting Concepts 14分钟
2.8 Accounting concepts 2- Depreciation3分钟
2.9 Example- Genius Ltd5分钟
2.10 Example Genius Ltd Cash flow3分钟
2.11 Income Statement3分钟
2.12 Income Statement Solution5分钟
2.13 Balance Sheet6分钟
2.14 Balance Sheet Solution5分钟
4 个阅读材料
Sample Business Finance Scenario10分钟
Sample Business Finance Scenario- Example Answer10分钟
Sample Business Finance Scenario Two10分钟
Sample Business Scenario Two- Answers10分钟
完成时间为 1 小时
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
完成时间为 1 小时
6 个视频 （总计 23 分钟）
6 个视频
3.1- Classification of Costs4分钟
3.2- Cost-Volume-Profit44
3.3- Breakeven Analysis | The Equation Method2分钟
3.4- Breakeven Analysis | The Contribution Margin Method3分钟
3.5- Further Aspects of Pricing11分钟
完成时间为 2 小时
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
完成时间为 2 小时
12 个视频 （总计 39 分钟）
12 个视频
4.2- Factors Affecting Buyers' Behaviour3分钟
4.3- Market Segmentation and Target Market2分钟
4.4- Methods of Market Segmentation4分钟
4.5- Marketing Aspects and Positioning1分钟
4.6- The Marketing Mix | Seven Ps4分钟
4.7- Marketing Mix | The Four Cs2分钟
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4分钟
4.9- Strategic Selection5分钟
4.10- Prioritising Criteria4分钟
4.11- Initial Selection of the "Best" Option2分钟
Week Four Summary43
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来自INTERNATIONAL BUSINESS CAPSTONE的热门评论
由 LP 提供May 12, 2020
Great business lessons. You will gradually learn how to create business plans in detail, at the same time you will utilize what you learned from the courses of the specialization. Great Professor.
由 AM 提供Jul 25, 2017
An excellent course to understand all the facets of management!
由 CC 提供Dec 13, 2017
Great and Informative course. Will definitely recommend.
由 AM 提供Sep 15, 2017
Very nice course, a stepping stone to the field of MBA.
关于 International Business Essentials 专项课程
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
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