关于此课程： The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
此课程适用人群：
制作方： 伦敦大学
教学方： Barry McCarthy, Senior Teaching Fellow
School of Management, UCL
| 基本信息 | 课程 6（共 6 门，International Business Essentials Specialization ） |
| 承诺学习时间 | 5 weeks of study, 5 hours per week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 个视频, 3 个阅读材料, 1 个练习测验
- Leitura: Useful Links and References
- Leitura: Glossary of Terms
- Leitura: The Business Plan Template
- 视频: The Business Plan | Introduction
- 视频: 1.2 Layout of Plan
- 视频: 1.3 Products and Services
- 视频: 1.4 The Marketing Plan
- 视频: 1.5 Products Review
- 视频: 1.6 Customers Review
- 视频: 1.7 Competitor Analysis
- 视频: 1.8 Marketing Strategies
- 视频: 1.9 Pricing
- 视频: 1.10 Operational Plan
- 视频: 1.11 Management and Organisation
- 视频: 1.12 Financial Plan
- 视频: 1.13 Appendices
- 视频: 1.14 Refining The Plan
- Teste para praticar: Reflective quiz
已评分: Week One Quiz
已评分: The Business Plan | Part One
第 2 周
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 个视频, 4 个阅读材料
- 视频: 2.1 Pricing part one
- 视频: 2.2 Pricing part two
- 视频: 2.3 Sales forecast 1
- 视频: 2.4 Cash forecast 1
- 视频: 2.5 Forecast examples 1 (Ian Speedy)
- 视频: 2.6 The business cycle
- 视频: 2.7 Accounting Concepts 1
- 视频: 2.8 Accounting concepts 2- Depreciation
- 视频: 2.9 Example- Genius Ltd
- 视频: 2.10 Example Genius Ltd Cash flow
- 视频: 2.11 Income Statement
- 视频: 2.12 Income Statement Solution
- 视频: 2.13 Balance Sheet
- 视频: 2.14 Balance Sheet Solution
- Leitura: Sample Business Finance Scenario
- Leitura: Sample Business Finance Scenario- Example Answer
- Leitura: Sample Business Finance Scenario Two
- Leitura: Sample Business Scenario Two- Answers
已评分: Case Study |Papy Ltd
第 3 周
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 个视频
- 视频: 3.1- Classification of Costs
- 视频: 3.2- Cost-Volume-Profit
- 视频: 3.3- Breakeven Analysis | The Equation Method
- 视频: 3.4- Breakeven Analysis | The Contribution Margin Method
- 视频: 3.5- Further Aspects of Pricing
已评分: Business Plan | Part Two
第 4 周
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 个视频
- 视频: 4.2- Factors Affecting Buyers' Behaviour
- 视频: 4.3- Market Segmentation and Target Market
- 视频: 4.4- Methods of Market Segmentation
- 视频: 4.5- Marketing Aspects and Positioning
- 视频: 4.6- The Marketing Mix | Seven Ps
- 视频: 4.7- Marketing Mix | The Four Cs
- 视频: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
- Prompt de discussão: Boston Box- War Horses and Dodos
- 视频: 4.9- Strategic Selection
- 视频: 4.10- Prioritising Criteria
- 视频: 4.11- Initial Selection of the "Best" Option
- 视频: Week Four Summary
已评分: The Business Plan | Part Three
第 5 周
Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
5 个视频
- 视频: 5.1- Choosing A Structure
- 视频: 5.2- Types of Organisation
- 视频: 5.3- Global Considerations
- 视频: Closing Remarks
已评分: The Business Plan | Final Assessment
常见问题解答
运作方式
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
制作方
伦敦大学
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
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