课程信息
4.6
44 个评分
9 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为18 小时

建议:5 weeks of study, 5 hours per week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为18 小时

建议:5 weeks of study, 5 hours per week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

The Business Plan

This week will focus on the business plan itself, including its formulation, implementation, and control....
Reading
15 个视频 (总计 78 分钟), 3 个阅读材料, 3 个测验
Video15 个视频
The Business Plan | Introduction分钟
1.2 Layout of Plan4分钟
1.3 Products and Services1分钟
1.4 The Marketing Plan5分钟
1.5 Products Review2分钟
1.6 Customers Review5分钟
1.7 Competitor Analysis5分钟
1.8 Marketing Strategies4分钟
1.9 Pricing6分钟
1.10 Operational Plan12分钟
1.11 Management and Organisation4分钟
1.12 Financial Plan10分钟
1.13 Appendices1分钟
1.14 Refining The Plan8分钟
Reading3 个阅读材料
Useful Links and References10分钟
Glossary of Terms10分钟
The Business Plan Template10分钟
Quiz2 个练习
Reflective quiz4分钟
Week One Quiz10分钟
2
完成时间(小时)
完成时间为 4 小时

Development of the Financial Statements for Business Planning

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement....
Reading
15 个视频 (总计 86 分钟), 4 个阅读材料, 1 个测验
Video15 个视频
2.1 Pricing part one10分钟
2.2 Pricing part two9分钟
2.3 Sales forecast 15分钟
2.4 Cash forecast 15分钟
2.5 Forecast examples 1 (Ian Speedy)12分钟
2.6 The business cycle6分钟
2.7 Accounting Concepts 14分钟
2.8 Accounting concepts 2- Depreciation3分钟
2.9 Example- Genius Ltd5分钟
2.10 Example Genius Ltd Cash flow3分钟
2.11 Income Statement3分钟
2.12 Income Statement Solution5分钟
2.13 Balance Sheet6分钟
2.14 Balance Sheet Solution5分钟
Reading4 个阅读材料
Sample Business Finance Scenario10分钟
Sample Business Finance Scenario- Example Answer10分钟
Sample Business Finance Scenario Two10分钟
Sample Business Scenario Two- Answers10分钟
3
完成时间(小时)
完成时间为 2 小时

Internal Information for Business Planning

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing. ...
Reading
6 个视频 (总计 23 分钟), 1 个测验
Video6 个视频
3.1- Classification of Costs4分钟
3.2- Cost-Volume-Profit分钟
3.3- Breakeven Analysis | The Equation Method2分钟
3.4- Breakeven Analysis | The Contribution Margin Method3分钟
3.5- Further Aspects of Pricing11分钟
4
完成时间(小时)
完成时间为 3 小时

Having A Customer Focus

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation....
Reading
12 个视频 (总计 39 分钟), 1 个测验
Video12 个视频
4.2- Factors Affecting Buyers' Behaviour3分钟
4.3- Market Segmentation and Target Market2分钟
4.4- Methods of Market Segmentation4分钟
4.5- Marketing Aspects and Positioning1分钟
4.6- The Marketing Mix | Seven Ps4分钟
4.7- Marketing Mix | The Four Cs2分钟
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4分钟
4.9- Strategic Selection5分钟
4.10- Prioritising Criteria4分钟
4.11- Initial Selection of the "Best" Option2分钟
Week Four Summary分钟
4.6
9 个审阅Chevron Right

热门审阅

创建者 AMJul 26th 2017

An excellent course to understand all the facets of management!

创建者 CCDec 14th 2017

Great and Informative course. Will definitely recommend.

讲师

Avatar

Barry McCarthy

Senior Teaching Fellow
School of Management, UCL

关于 University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

关于 International Business Essentials 专项课程

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

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