In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.
While a background in business is helpful, it is not necessary for successful understanding and completion of this specialization.
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来自INTERNATIONAL BUSINESS AND CULTURE的热门评论
I can see all about the international business and culture.And its very widely known for me.Thank you so much.
Quiz three has some error, if you want them to retain that information. Try the palace memory technique instead vary annoying trying to get wrong answer to get the point. lol
关于 国际商务 专项课程
The International Business specialization is for learners who would like a thorough understanding of international business concepts, tools, and applications. This knowledge can be employed to advance in your current work, to prepare for international jobs and careers, and to generally understand the importance and role of international business practice on globalization and geopolitics. The specialization covers the global context of business, national cultures, human resources, marketing, supply chains logistics, foreign exchange, and modes of entry – all in the context of international business and commerce. Along the way are many lectures, examples, cases, readings, and tools that can be employed to better understand the practice of international business. The specialization emphasizes the differences between domestic versus international business practice with a particular focus on the risks and mistakes that are all too easy to make when working abroad. Upon completion of the specialization, learners will have a broad understanding of the breadth and scope of international business and a solid foundation upon which to advance their careers and interests.