课程信息
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Learner Career Outcomes

38%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

第 5 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:3 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish), 中文(简体)

您将获得的技能

Sports MarketingMarketing By MediumMarketingEducational Entertainment

Learner Career Outcomes

38%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

第 5 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:3 weeks of study, 2-3 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish), 中文(简体)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Sports Marketing

11 个视频 (总计 93 分钟), 5 个阅读材料, 2 个测验
11 个视频
1.1 Introduction to Course1分钟
1.2 What is Sports Marketing Part 17分钟
1.3 What is Sports Marketing Part 27分钟
1.4 Fan Marketing12分钟
1.5 Influence Marketing: Sports7分钟
1.6 Storytelling in Sports Marketing10分钟
1.7 Sports Sponsorship Part 16分钟
1.8 Sports Sponsorship Part 29分钟
1.9 Expert Interview with John Davis, Duke University7分钟
1.10 Expert Interview with Josh Mora, Full Sail University18分钟
5 个阅读材料
Syllabus10分钟
Let's Connect on Social Media10分钟
Slides10分钟
Recommended Reading on Noon Nopi10分钟
References10分钟
2 个练习
Practice Quiz10分钟
Week 1 Graded Quiz20分钟
2
完成时间为 3 小时

Entertainment Marketing

10 个视频 (总计 93 分钟), 3 个阅读材料, 2 个测验
10 个视频
2.2 Show Business Marketing10分钟
2.3 Creating Creative Content Part 18分钟
2.4 Creating Creative Content Part 26分钟
2.5 Virtual Reality and Over the Top Part 16分钟
2.6 Virtual Reality and Over the Top Part 27分钟
2.7 Entertainment Branding Part 16分钟
2.8 Entertainment Branding Part 28分钟
2.9 Viral Marketing9分钟
2.10 Expert Interview with Woo Jin Kim, YG Entertainment18分钟
3 个阅读材料
Slides10分钟
Recommended Reading on Marketing Strategy.10分钟
References10分钟
2 个练习
Practice Quiz10分钟
Week 2 Graded Quiz20分钟
3
完成时间为 3 小时

Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing

11 个视频 (总计 91 分钟), 2 个阅读材料, 1 个测验
11 个视频
3.2 Cross Country Entertainment Part 17分钟
3.3 Cross Country Entertainment Part 26分钟
3.4 Cross Industry Sports9分钟
3.5 Cross Industry Entertainment Part 18分钟
3.6 Cross Industry Entertainment Part 28分钟
3.7 Interview with Jörg Dietzel, Audi Part 111分钟
3.8 Interview with Jörg Dietzel, Audi Part 28分钟
3.9 Interview with HyeongKeun Kang, adidas Part 18分钟
3.10 Interview with HyeongKeun Kang, adidas Part 211分钟
Instructor's Thank You12
2 个阅读材料
Slides10分钟
References10分钟
1 个练习
Final Quiz40分钟
4.6
30 条评论Chevron Right

来自International Entertainment and Sports Marketing的热门评论

创建者 LLMar 12th 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

创建者 JMJun 17th 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

讲师

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

关于 延世大学

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

关于 国际营销与跨行业发展 专项课程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

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