This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Yonsei University was established in 1885 and is the oldest private university in Korea.
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来自INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING的热门评论
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!
Very fun to watch without losing the educational purpose, the course offers a lot of good examples and interviews with professionals in marketing.
great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics
I really like the course, I think it was very useful for myself and hope that these knowledge will help me in my future
Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.
An amazing course to get an overview of the international sports and entertainment industry today.
关于 国际营销与跨行业发展 专项课程