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学生对 延世大学 提供的 International Entertainment and Sports Marketing 的评价和反馈

4.6
155 个评分
30 个审阅

课程概述

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

热门审阅

LL

Mar 12, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

JM

Jun 17, 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

筛选依据:

1 - International Entertainment and Sports Marketing 的 25 个评论(共 30 个)

创建者 Albina D

Feb 21, 2019

ok

创建者 NIHAL S

Feb 08, 2019

good course for budding sports managers

创建者 Jaimee M

Jun 17, 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

创建者 Anastasiia K

May 03, 2018

I really like the course, I think it was very useful for myself and hope that these knowledge will help me in my future

创建者 Eduardo S

Aug 10, 2016

Very fun to watch without losing the educational purpose, the course offers a lot of good examples and interviews with professionals in marketing.

创建者 Gerardo P

May 18, 2017

Excellent!

创建者 Vignesh.J

Sep 01, 2017

Thanks for the superb course

创建者 Rahul T K

Apr 16, 2017

An amazing course to get an overview of the international sports and entertainment industry today.

创建者 Bruno M P

Jul 21, 2017

Great course!

创建者 Diego A P G

Mar 08, 2017

Excellent

创建者 SEKHAR S

Feb 18, 2017

Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.

创建者 Rani.k

Sep 14, 2017

Good explanation

创建者 Keishi M

Jan 13, 2018

Excellent course!

创建者 Jacques R

Feb 05, 2018

Professor is amazing...I liked it very much the way this course was taught! Many thanks for sharing those knowledge!

创建者 Lyris

Mar 12, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

创建者 Irvin F

Apr 16, 2018

REWARDING!

创建者 Jen J

Feb 28, 2017

Excellent instructor. All topics well explained and articulated. The discussion forums were insightful and the questions made me think and apply theory to practice. The length of each module was adequate and not too convoluted to follow. I particularly enjoyed the interviews that were conducted with industry majors that allowed me to see the practical use for the topics discussed. Great course! I'd take it again :)

创建者 Tayssir

May 26, 2017

great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics

创建者 JOYCE A

Mar 25, 2018

great

创建者 Alex B

Mar 04, 2018

Great course to understand main rules of global sports & entertainment marketing

创建者 Jovaugn C

Jul 03, 2019

Great course!

创建者 Luciano M

Jul 05, 2019

Very good and nice course ;-)

创建者 Gianfranco M R

Aug 30, 2016

amazing course

创建者 Arjun S

May 27, 2017

Educational but repetitive.

创建者 Pratik D

Sep 22, 2019

okay