Chevron Left
返回到 International Entertainment and Sports Marketing

学生对 延世大学 提供的 International Entertainment and Sports Marketing 的评价和反馈

4.7
415 个评分

课程概述

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

热门审阅

WN

Feb 3, 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

LL

Mar 11, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

筛选依据:

26 - International Entertainment and Sports Marketing 的 50 个评论(共 97 个)

创建者 JAN C O

Jul 20, 2021

创建者 SEKHAR S

Feb 18, 2017

创建者 Rahul T K

Apr 16, 2017

创建者 Tran T V

Aug 20, 2021

创建者 Alex B

Mar 3, 2018

创建者 Jean L P T

Sep 23, 2020

创建者 Timur A

Jul 17, 2020

创建者 Malik A Y

Nov 29, 2020

创建者 Claudia A

Oct 4, 2020

创建者 Jacqueline K

May 2, 2021

创建者 Laura D T A

Nov 30, 2020

创建者 Hernan A S J

Jun 12, 2020

创建者 Santiago U Z

May 2, 2020

创建者 Mostafa B

Oct 10, 2021

创建者 Sejane S

Oct 5, 2021

创建者 Mariela C

Aug 13, 2020

创建者 Dionisio A

Sep 17, 2021

创建者 Chinnawat W

Apr 11, 2020

创建者 Kh S

Apr 11, 2020

创建者 NIHAL S

Feb 8, 2019

创建者 Shuvam C

Jun 29, 2020

创建者 Sanjay S

May 9, 2020

创建者 Haneefa K G

Jul 25, 2020

创建者 Penny M

Sep 22, 2020

创建者 Akanksha S

Apr 12, 2020