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学生对 延世大学 提供的 International Entertainment and Sports Marketing 的评价和反馈

414 个评分


This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....



Feb 3, 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.


Mar 11, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!


26 - International Entertainment and Sports Marketing 的 50 个评论(共 97 个)

创建者 JAN C O

Jul 20, 2021

I​ loved the course very digestable and interesting! Discussion prompts really challenged me in a fun way.


Feb 18, 2017

Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.

创建者 Rahul T K

Apr 16, 2017

An amazing course to get an overview of the international sports and entertainment industry today.

创建者 Tran T V

Aug 20, 2021

This course suitable for everyone who wanna be learning about sport and entertainment marketing

创建者 Alex B

Mar 3, 2018

Great course to understand main rules of global sports & entertainment marketing

创建者 Jean L P T

Sep 23, 2020

So much to learn! What a great teacher and innovative topics. 100% recommended

创建者 Timur A

Jul 17, 2020

Interesting and well-structured material, enthusiastic professor. Nice course!

创建者 Malik A Y

Nov 29, 2020

Thank you, Professor Rae, from the bottom of my heart! I enjoyed the class.

创建者 Claudia A

Oct 4, 2020

Es un curso genial que te permite ver desde otra perspectiva el marketing

创建者 Jacqueline K

May 2, 2021

great job, i enjoyed the interviews the most as they broaden the insight

创建者 Laura D T A

Nov 30, 2020

Incredible course. I learn a lot and the professor is extremely nice.

创建者 Hernan A S J

Jun 12, 2020

Excellent course. Very motivational and authentic Professor.

创建者 Santiago U Z

May 2, 2020

Excellent course! Learned couple of interesting things!

创建者 Mostafa B

Oct 10, 2021

that was an amazing course

thank you Yonsei University

创建者 Sejane S

Oct 5, 2021

This is a very interesting and mind-blowing course,

创建者 Mariela C

Aug 13, 2020

Excelente curso. Material dinámico y entendible.

创建者 Dionisio A

Sep 17, 2021

Great content, really enjoyed and learned alot

创建者 Chinnawat W

Apr 11, 2020

This course is very easy to understanding

创建者 Kh S

Apr 11, 2020

this course is really easy to understand


Feb 8, 2019

good course for budding sports managers

创建者 Shuvam C

Jun 29, 2020

very productive and fresh.. loved it..

创建者 Sanjay S

May 9, 2020

Wonderful course with great examples.

创建者 Haneefa K G

Jul 25, 2020

excellent presentations and videos

创建者 Penny M

Sep 22, 2020

Good Examples and nice interviews

创建者 Akanksha S

Apr 12, 2020

very nice narration and teaching.