课程概述

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

学生对延世大学提供的 International Marketing Entry and Execution 的评价和反馈

课程概述

热门审阅

VR

AG

1 - International Marketing Entry and Execution 的 13 个评论（共 13 个）

学生对 延世大学 提供的 International Marketing Entry and Execution 的评价和反馈

课程概述

热门审阅

VR

AG

1 - International Marketing Entry and Execution 的 13 个评论（共 13 个）

学生对延世大学提供的 International Marketing Entry and Execution 的评价和反馈