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学生对 延世大学 提供的 International Marketing Entry and Execution 的评价和反馈

110 个评分
15 个审阅


This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....



Jun 06, 2018

Very abundant amount of information was provided in terms of International Marketing strategies (7S).


Mar 10, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.


1 - International Marketing Entry and Execution 的 12 个评论(共 12 个)

创建者 Hyung J K

Aug 10, 2018

It was momentous learning for

创建者 Annesha K G

Mar 10, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

创建者 Swapneel D

Jun 27, 2018



May 28, 2018


创建者 Leydimar D J M

Apr 08, 2017

I really love it!

创建者 Diego A P G

Mar 07, 2017


创建者 Johannes B W

Sep 08, 2016

Good course to understand how to enter International Marketing and execute it.

创建者 Alexandre B

Dec 08, 2017

Really interesting second part of this specialization.

创建者 Amanda M

Oct 20, 2016

Very well spoken and extremely helpful!

创建者 Xiwen Q

Jul 13, 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

创建者 Jordan G

Apr 23, 2016

It's more based on people that knows marketing!!

创建者 Andrea M B P

Aug 29, 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.