课程信息
4.6
7 个评分
1 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为12 小时

建议:4-6 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为12 小时

建议:4-6 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 6 小时

Module 1

This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations....
Reading
7 个视频 (总计 47 分钟), 7 个阅读材料, 3 个测验
Video7 个视频
Welcome to Introduction to Business Analytics: Communicating with Data9分钟
Module 1 Overview1分钟
Lecture 1-1: Studying The History of Dataviz9分钟
Lecture 1-2: Understanding Today's Dataviz Tools6分钟
Lecture 1-3: Making Connections With Visuals8分钟
Lecture 1-4: Evaluating The Effectiveness Of Dataviz8分钟
Reading7 个阅读材料
Syllabus30分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
Update Your Profile10分钟
Module 1 Overview20分钟
Module 1 Readings30分钟
Quiz2 个练习
Orientation Quiz10分钟
Module 1 Graded Quiz30分钟
2
完成时间(小时)
完成时间为 4 小时

Module 2

This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization....
Reading
5 个视频 (总计 35 分钟), 2 个阅读材料, 2 个测验
Video5 个视频
Lecture 2-1: Understanding The Growth Of Data6分钟
Lecture 2-2: Evaluating Methods Of Data Access8分钟
Lecture 2-3: Focusing Your Communication Journey8分钟
Lecture 2-4: Planning Your Data Story9分钟
Reading2 个阅读材料
Module 2 Overview20分钟
Module 2 Readings7分钟
Quiz1 个练习
Module 2 Graded Quiz30分钟
3
完成时间(小时)
完成时间为 4 小时

Module 3

In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization. ...
Reading
5 个视频 (总计 29 分钟), 2 个阅读材料, 2 个测验
Video5 个视频
Lecture 3-1: Finding Patterns In Data9分钟
Lecture 3-2: Being Planful When Creating Dataviz5分钟
Lecture 3-3: Understanding The Components of Visual Form3分钟
Lecture 3-4: Creating Inviting Dataviz8分钟
Reading2 个阅读材料
Module 3 Overview20分钟
Module 3 Readings30分钟
Quiz1 个练习
Module 3 Graded Quiz30分钟
4
完成时间(小时)
完成时间为 4 小时

Module 4

This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience....
Reading
5 个视频 (总计 35 分钟), 2 个阅读材料, 2 个测验
Video5 个视频
Lecture 4-1: Enriching Content Through Connection8分钟
Lecture 4-2: Bringing Sophistication To Charts8分钟
Lecture 4-3: Improving Chart Legibility8分钟
Lecture 4-4: Presenting Dataviz With Impact8分钟
Reading2 个阅读材料
Module 4 Overview20分钟
Module 4 Readingss
Quiz1 个练习
Module 4 Graded Quiz30分钟
4.6
1 个审阅Chevron Right

热门审阅

创建者 ABDec 11th 2018

Amazing learning from professor Kevin. Thank you so much for all the insight.

讲师

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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