This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
商业分析 专项课程伊利诺伊大学香槟分校课程信息
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100% 在线
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第 2 门课程（共 6 门）
中级
完成时间大约为15 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将获得的技能
- Data Analysis
- Analytics
- Business Analytics
- Health Care
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 6 门）
中级
完成时间大约为15 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Science in Management。
如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
授课大纲 - 您将从这门课程中学到什么
完成时间为 6 小时
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
完成时间为 6 小时
8 个视频 （总计 47 分钟）, 8 个阅读材料, 3 个测验
完成时间为 3 小时
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
完成时间为 3 小时
5 个视频 （总计 35 分钟）, 2 个阅读材料, 2 个测验
完成时间为 3 小时
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
完成时间为 3 小时
5 个视频 （总计 28 分钟）, 2 个阅读材料, 2 个测验
完成时间为 4 小时
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
完成时间为 4 小时
6 个视频 （总计 38 分钟）, 4 个阅读材料, 2 个测验
审阅
来自INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA 的热门评论
由 GG 提供Aug 15, 2020
The course does justice to its title i.e "Intoduction" but there could have been more hand on experience other than assignments. But a good start for the people getting into Data Visualization.
由 AK 提供Jun 12, 2020
This course is ok for those who are looking fora good understanding of the concept of data visualization. However, there is no hands-on training on any of the data visualization tools.
由 RP 提供Sep 3, 2019
It was great to give me a better understanding about the way how we can structure and systematically deliver a great data visualization. It will definitely improve my communication.
由 CC 提供Apr 23, 2021
I loved the course it was great, although in the last honor track assignment I think it should be revised as it doesn't have anything to do with what was seen throughout the course
关于 商业分析 专项课程
Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.
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