This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
Introduction to Business Analytics: Communicating with Data
伊利诺伊大学香槟分校
课程信息
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您将获得的技能
Data AnalysisAnalyticsBusiness AnalyticsHealth Care
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中级
完成时间大约为12 小时
建议：4-6 hours/week
英语（English）
字幕：英语（English）
教学大纲 - 您将从这门课程中学到什么
完成时间为 6 小时
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
完成时间为 6 小时
7 个视频 （总计 47 分钟）, 7 个阅读材料, 3 个测验
7 个视频
Welcome to Introduction to Business Analytics: Communicating with Data9分钟
Module 1 Overview1分钟
Lecture 1-1: Studying The History of Dataviz9分钟
Lecture 1-2: Understanding Today's Dataviz Tools6分钟
Lecture 1-3: Making Connections With Visuals8分钟
Lecture 1-4: Evaluating The Effectiveness Of Dataviz8分钟
7 个阅读材料
Syllabus30分钟
About the Discussion Forums10分钟
Glossary10分钟
Brand Descriptions10分钟
Update Your Profile10分钟
Module 1 Overview20分钟
Module 1 Readings1 小时 30 分
2 个练习
Orientation Quiz10分钟
Module 1 Graded Quiz30分钟
完成时间为 3 小时
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
完成时间为 3 小时
5 个视频 （总计 35 分钟）, 2 个阅读材料, 2 个测验
5 个视频
Lecture 2-1: Understanding The Growth Of Data6分钟
Lecture 2-2: Evaluating Methods Of Data Access8分钟
Lecture 2-3: Focusing Your Communication Journey8分钟
Lecture 2-4: Planning Your Data Story9分钟
2 个阅读材料
Module 2 Overview20分钟
Module 2 Readings7分钟
1 个练习
Module 2 Graded Quiz30分钟
完成时间为 4 小时
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
完成时间为 4 小时
5 个视频 （总计 29 分钟）, 2 个阅读材料, 2 个测验
5 个视频
Lecture 3-1: Finding Patterns In Data9分钟
Lecture 3-2: Being Planful When Creating Dataviz5分钟
Lecture 3-3: Understanding The Components of Visual Form*2分钟
Lecture 3-4: Creating Inviting Dataviz*8分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings30分钟
1 个练习
Module 3 Graded Quiz30分钟
完成时间为 4 小时
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
完成时间为 4 小时
5 个视频 （总计 32 分钟）, 2 个阅读材料, 2 个测验
5 个视频
Lecture 4-1: Enriching Content Through Connection*7分钟
Lecture 4-2: Bringing Sophistication To Charts*6分钟
Lecture 4-3: Improving Chart Legibility*6分钟
Lecture 4-4: Presenting Dataviz With Impact8分钟
2 个阅读材料
Module 4 Overview20分钟
Module 4 Readings1小时
1 个练习
Module 4 Graded Quiz30分钟
审阅
4.8
来自INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA 的热门评论
由 RP 提供Sep 3, 2019
It was great to give me a better understanding about the way how we can structure and systematically deliver a great data visualization. It will definitely improve my communication.
由 MS 提供Jul 18, 2019
Amazing course - my only issue is that I think it was previously part of a 6 series specialization and I can't locate the other courses.
由 BM 提供Jun 8, 2019
Great course. I learned more than I expected and I have greater insight into the methodology for creating better visuals from data.
由 GB 提供Sep 14, 2019
Excellent course that provides a foundation and guiding principles for communicating with data.
由 SB 提供Jan 28, 2020
Very Good Course and contents. If anyone beginner to do the Business Analytics, must do.
由 AB 提供Dec 10, 2018
Amazing learning from professor Kevin. Thank you so much for all the insight.
由 PW 提供Nov 5, 2019
Course provide a good structure and guidance for communication of Data.
由 MA 提供Feb 6, 2020
Has been made with Smart, Rich content, and understandable.
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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