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学生对 延世大学 提供的 Intro to International Marketing 的评价和反馈

4.7
725 个评分
178 条评论

课程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

热门审阅

NH
May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

筛选依据:

51 - Intro to International Marketing 的 75 个评论(共 177 个)

创建者 Imrul C

Jun 16, 2020

Excellent teaching! We want more courses from this Professor and the institution.

创建者 Kazem S

Feb 15, 2016

Great instructor. Wonderful friendly attitude and welcoming learning environment.

创建者 HABEEB A Y

Jul 22, 2019

Fantastic course. A wonderful introduction, looking forward to the next course.

创建者 Muhammad A S

Jul 5, 2020

The excellent knowledge gain from experts regarding international marketing.

创建者 Alain Y

Nov 17, 2020

Great course! I learned a lot from this course. The professor is engaging.

创建者 SORAIA D M F

Aug 16, 2020

For an introduction course this an excellent overview of marketing aspects

创建者 ABHIJAT S

Oct 12, 2019

Sir, It was a wonderful experience. The faculty's way of teaching is fine.

创建者 Tessa D

Nov 24, 2016

Totally enjoy this class and the video lecture was of the best quality.

创建者 Tammy D

Nov 1, 2019

Learned a lot. Hope this will be updated for 2020 with more companies.

创建者 Beverley A U

Nov 15, 2020

Excelente opción para conocer las bases del Marketing Internacional.

创建者 Paparpin A

Apr 24, 2020

Good information and clear explanation. It is easy to understand.

创建者 Martin B

Nov 15, 2019

Excellent introduction into marketing and the constraints of CCCI

创建者 Mehr K

Mar 28, 2020

The course was explained properly and it was easy to understand.

创建者 Vasyl R

Jun 3, 2018

Very great insights provided about the International Marketing.

创建者 Souha K

Oct 21, 2020

Great Professor and so thrilled to learn from Professor Chang.

创建者 Reaz A

Nov 29, 2020

Very Informative question answer and course content excellent

创建者 Denice N B M

Nov 27, 2020

Learned a lot especially for expanding my business in asia

创建者 Manuel E L d l V R

Feb 24, 2017

Incredible thanks to the teacher for this amazing course!!

创建者 VISHNU R S

Aug 19, 2020

This course is very useful of gaining marketing knowledge

创建者 Beatriz B E

Apr 19, 2020

Thank you for all the material and information available!

创建者 Carla M L d B

Sep 5, 2018

Great professor, easy to understand and very informative.

创建者 Kabera n A

Jan 17, 2021

Easiest way of learning and easiest way of life success

创建者 Kali H

Jan 11, 2017

Great Instructor and excellent course. I learned a lot!

创建者 GILBERTO I G O

Dec 3, 2020

Buen curso para aprender del marketing internacional.

创建者 Sujay P

Aug 9, 2019

Great way to learn basics of international marketing